De'Longhi Japan Corporation (Headquarters: Minato-ku, Tokyo; President: Lars Kaae) will hold the first standalone POP UP store for "nutribullet®", a personal blender brand from California, USA, which began its full-scale introduction to the Japanese market in 2026. The "nutribullet POP UP STORE" will be held for a limited time over two weekends, totaling five days: July 11 (Sat) and 12 (Sun), and July 18 (Sat) to 20 (Holiday Mon), 2026, in front of Green Label Relaxing on the 1st floor of South Port at Urban Dock LaLaport Toyosu 1.
With the concept of "Maximum Nutrition, Minimum Effort," nutribullet® is a personal blender brand that makes daily nutritional intake easier and more efficient through simple operation and powerful blending capabilities. Because it's easy, you can continue to use it every day. nutribullet aims to support the daily physical and mental health of its users by being a part of their everyday lives.
At this POP UP store, the first for the brand, a full lineup of products boasting a wide range of color variations will be gathered, allowing customers to see and purchase products on the spot. Furthermore, two collaboration models, "nutribullet x McLaren Mastercard F1 Team" (Pro/Flex), which are normally only available on the official online store, will be specially sold. During the event, in addition to special POP UP store prices, limited novelty items such as "original tote bags" will be given as a first-come, first-served gift to purchasers.
This is the first POP UP store where you can directly experience the surprising blender experience that nutribullet proposes: "Maximum Nutrition, Minimum Effort," before the height of summer. We look forward to your visit with limited collaboration models and special benefits that can only be found here.
First In-Store Sale of McLaren F1 Collaboration Models Exclusive to the Official Online Store!
A special limited collaboration model, a tag-team effort between nutribullet and the world's top motorsport team "McLaren Mastercard F1 Team," will be sold in limited quantities at the venue. This is a rare opportunity to see and purchase the stylish limited models, adorned in McLaren's team colors, which are normally only available on the official online store, right at the store.
Special Purchase Benefits & Prices Exclusive to Toyosu
To commemorate the POP UP store, products will be sold at special prices exclusive to the venue (*1). Additionally, customers who purchase nutribullet products at the venue will receive limited gifts, including the "original tote bag" that can only be obtained here, on a first-come, first-served basis (*2).
*1 Please check at the store for pricing details.
*2 Novelty items are limited in quantity and will end once supplies are exhausted. Towels are limited to the first 30 customers.
<Purchaser Benefits>
・ Original Tote Bag / Original Sports Towel
Planned Product Lineup *Sold at special POP UP store prices.
・ nutribullet PRO
This flagship model features a high power of up to 900W.
It instantly blends hard ingredients such as ice, frozen fruits, and nuts for a smooth finish.
Release Date: March 17, 2026 (Tue)
Model Number/Color (from left): NB905RG/Rose Gold, NB905S/Silver
Product Set Contents: Main unit / Extractor blade / Tall cup / Small cup / To-Go drink cover
・ nutribullet 500 SERIES
What you eat makes you who you are. Support for your new daily routine.
With a simple set of contents, this is recommended for first-time blender users.
Release Date: March 17, 2026 (Tue)
Model Number/Color (from left): NB514MAJD/Matte Jade, NB514MASN/Matte Sand
Product Set Contents: Main unit / Extractor blade / Tall cup / To-Go drink cover
・ nutribullet FLIP
Powerful blending of ice and frozen fruits, despite being cordless.
A personal blender that can be carried around like a tumbler, featuring a stainless steel cup with excellent heat retention.
Release Date: March 17, 2026 (Tue)
Model Number/Color: NBP015B/Black
Product Set Contents: Main unit (blade attachment part) / Stainless steel cup / Charging cable (USB Type-C) / Blade cover / To-Go drink cover / Straw / Cleaning brush
・ nutribullet FLEX
A lightweight and powerful cordless personal blender pursuing flexibility.
It can be made even lighter for carrying by removing the motor base.
Release Date: March 17, 2026 (Tue)
Model Number/Color (from left): NBP013W/White, NBP013GM/Gunmetal, NBP013OR/Tangerine Orange, NBP013GR/Forest Green, NBP013BL/Sapphire Blue
Product Set Contents: Main unit (motor part) / Cup / Charging cable (USB Type-C) / Blade / Lid
・ nutribullet® × McLaren F1 Team ProTM
Equipped with an optimized 900W high-power motor and sophisticated high-performance stainless steel blades.
It powerfully and smoothly blends hard ingredients, making it easy to create nutritious shakes, smoothies, and dips. This is a special specification with a gray base and accents in McLaren Papaya color.
Release Date: March 17, 2026 (Tue)
Model Number/Color: NB907GO-MC/McLaren Gray
Product Set Contents: Main unit / Extractor blade / Grande cup / Tall cup / To-Go drink cover / Handle cover / Ring
・ nutribullet® × McLaren F1 Team FlexTM
A portable blender designed for an active lifestyle. With an innovative twist-off motor base, you can remove and carry only the necessary parts. Enjoy smooth blending anywhere with a leak-proof spout, carry loop, 7.4V power, and the latest blade technology. This special edition FlexTM comes in McLaren Papaya color.
Release Date: March 17, 2026 (Tue)
Model Number/Color: NBP213PA-MC/McLaren Papaya
Product Set Contents: Main unit (motor part) / Blade / Cup / Charging cable (USB Type-C) / Lid
"nutribullet POP UP STORE" Event Overview
・ Event Period: July 11 (Sat) and 12 (Sun), 2026
July 18 (Sat), 19 (Sun), and 20 (Holiday Mon), 2026
・ Event Hours: 11:00 - 19:00 (scheduled)
・ Venue: In front of Green Label Relaxing, 1F South Port, Urban Dock LaLaport Toyosu 1
(2-4-9 Toyosu, Koto-ku, Tokyo 135-8614)
* This location is different from the "De'Longhi Urban Dock LaLaport Toyosu Store" located on the 2nd floor of LaLaport Toyosu 1.
About "nutribullet®"
Born in California, USA, "nutribullet®" has a mission to make nutritional intake simple, easy, and effective for people worldwide. The brand name is a combination of "Nutrition" and "Bullet," conveying the meaning of delivering "nutrition instantly and speedily." A common feature across all brand products is the theme of "Maximum Nutrition, Minimum Effort," with the desire to support users in living rich and healthy lives, both physically and mentally.
・ nutribullet® Official Website: https://nutribullet.jp/
・ nutribullet® Official Instagram (@nutribullet.jp): https://www.instagram.com/nutribullet.jp/
・ nutribullet® Official TikTok (@nutribullet.japan): https://www.tiktok.com/@nutribullet.japan
About De'Longhi Japan Corporation
De'Longhi Japan Corporation, the Japanese subsidiary of the De'Longhi Group, was established in 1995. Its main business is the import and sale of household and commercial electrical products for the Japanese market, handling products and related services in the following areas:
1. Heating appliances such as oil heaters, multi-dynamic heaters, panel heaters, fan heaters, and fans with air purifiers.
2. Coffee appliances such as fully automatic coffee machines, espresso and cappuccino makers, and drip coffee makers.
3. Small kitchen appliances such as hand blenders, food processors, convection ovens, and electric kettles.
The flagship product, the oil heater, has held the No. 1 position in sales volume and revenue in the Japanese market for 21 consecutive years since 2004*, and continues to be supported by many customers. In the coffee appliance sector, De'Longhi also holds the No. 1 position in coffee maker sales worldwide, not just in Japan. De'Longhi products, which feature not only excellent functionality but also sophisticated and beautiful design, are loved in countries and regions around the world.
*3 Survey by independent research organization, January 2004 - December 2024, Japan domestic volume and value share.
*4 Survey by independent research organization, January 2024 - December 2024.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: nutribullet® / McLaren Mastercard Formula 1 Team