Descente Ltd. has begun supplying footwear to the Swiss Triathlon Federation, which it has supported as an official sponsor since 2013, as part of its efforts to strengthen footwear development for the 'Descente' brand. The 'Descente' brand has established 'triathlon' as a core sport alongside 'skiing' and 'golf.' The federation is one of the strongest teams in the world with the most spectacular achievements, and 'Descente' has supported the team for over 10 years by supplying tri-suits that bring out the athletes' performance. While the focus has been on providing apparel, this expansion of supply items was reached to further promote the strengthening of 'running,' an important event in triathlon. Moving forward, we will support world-class athletes from the feet up and provide products that allow them to demonstrate their maximum power in harsh environments.
FACT BOX
- Source: PR TIMES
- Category: business_partnership