Is the next stage of health management 'IKIGAI'!? Free 'IKIGAI Partner Webinar Special Edition' featuring creator Osamu Hirano & Gifu Governor Yoshihide Esaki to be held on April 22!

The General Incorporated Association (Headquarters: Hokuto City, Yamanashi Prefecture; Representative Director: Toshikazu Kumakura; hereinafter "IKIGAI Association") announces that it will hold a free online special program, "IKIGAI Partner Webinar Special Edition," on April 22, 2026, exploring a new future for companies and workers beyond the framework of health and productivity management.

Beyond the Certified Health & Productivity Management Outstanding Organizations Recognition It has been a month since the announcement of the "Certified Health & Productivity Management Outstanding Organizations". In the field, we hear voices of exhaustion as expectations for further initiatives rise. Amidst all this, are you aware that the keyword "IKIGAI" (purpose in life) is currently attracting significant attention among overseas business professionals?

In this webinar, a gorgeous lineup of special guests will gather! In the first half, we will invite Mr. Osamu Hirano, Director of the NPO Health Management Research Institute, who is active in various fields as the father of health and productivity management. We will deeply discuss the future state of companies from the perspective of "What is the future that companies aim for beyond health management?"

In the second half, alongside Gifu Prefecture Governor Yoshihide Esaki, we will also have Mr. Nishioka, President of Sansho Kogyo, who is promoting Gifu Prefecture's unique "Reform of the way we have people work" system, take the stage. We will deliver a heated panel discussion approaching the "future state of IKIGAI" from actual case studies.

[Profiles] ■ Mr. Osamu Hirano Vice Chairman, NPO Health Management Research Institute Representative Director, MyNem Co., Ltd.

While involved in marketing for Shiseido, Dentsu, NHK, Recruit, etc., he established the concept of "Health Management" as social marketing in 2005, proposing a new management system that positions human health as corporate capital. Famous as the father of health management. Health management has seen social expansion, with the Ministry of Economy, Trade and Industry selecting "Health and Productivity Management Brands" jointly with the Tokyo Stock Exchange.

Mr. Yoshihide Esaki Governor of Gifu Prefecture