Hong Kong Summer Fun: Enjoy Summer-Limited Events and Abundant Benefits Across Hong Kong

The Hong Kong Tourism Board is launching the 'Hong Kong Summer Fun' campaign, offering a variety of festivals, family attractions, sports events, and limited-time benefits across the city. This campaign combines seasonal large-scale events and summer-limited benefits (Summer Deals) to enhance the appeal of summer travel to Hong Kong, Asia's representative event capital. From dragon boat races to family events, immersive exhibitions, and sports events featuring world-renowned soccer clubs, there are experiences for all types of travelers.

Summer-limited benefits will be rolled out in stages until August 31, 2026. Discounts and benefits for tourist attractions, transportation periods, shopping, and dining will be provided, making your summer travel in Hong Kong more affordable and enjoyable from the planning stage to your stay.

This summer, enjoy a special summer moment in Hong Kong, where events, gourmet food, shopping, and entertainment come together in a city filled with heat and excitement.

Abundant Benefits Across Hong Kong This Summer

◆ Obtain Double Benefits Before Arriving in Hong Kong

The Hong Kong Tourism Board has partnered with the Trip.com Group to offer benefits totaling over 200 million Hong Kong dollars (approximately 4.1 billion yen) across 19 tourist attractions and 3 transportation services. From June 17, 2026 (Wed) to August 31, 2026 (Mon), travelers who book eligible hotels through Trip.com or Ctrip and have a single payment of 1,500 Hong Kong dollars or more can obtain the 'Summer Getaway Pack,' which includes discounts (up to 50% off) on one tourist attraction and one transportation service. The eligible stay period for this campaign is from July 1, 2026 (Wed) to September 14, 2026 (Mon). This benefit will be distributed in two batches on June 15, 2026 (Mon) and July 14, 2026 (Tue), both on a first-come, first-served basis. Enjoy a variety of experiences in Hong Kong at a great value.

＜Examples of First Batch Benefits＞

・Gonpin 360 "Round-Trip Standard Cable Car Ticket": Up to 50% Off

・Big Bus Tours "Essential Ticket": Up to 50% Off

・Hong Kong Jockey Club "Dining Experience + Guided Tour at Sha Tin Racecourse/Happy Valley Racecourse": 30% Off

◆ Obtain Various Benefits During Your Stay

Additionally, the Hong Kong Tourism Board, in collaboration with the Quality Tourism Services Association (QTS) and the Hong Kong Retail Management Association, will offer shopping and dining benefits available across Hong Kong. Participating stores will offer benefits such as "Buy One, Get One Free" and special menus starting at 1 Hong Kong dollar or 10 Hong Kong dollars. Benefits will be provided on a first-come, first-served basis, and some benefits will be limited to registered users of the Hong Kong Tourism Board's official website "Discover Hong Kong" (DiscoverHongKong.com). Detailed information will be announced later.

＜Examples of Main Benefits＞

・Chinesology Black Pearl Tasting Menu: Buy one, get one free (regular price 3,054 Hong Kong dollars)

・Lubuds Group (Sushi-zo, Yachiyo-ju, etc.) Chef's Special Tasting Set: Buy one, get one free (regular price 588 Hong Kong dollars per person)

・Anji Abalone Bites (bite-sized abalone) (12 pieces): 1 Hong Kong dollar (regular price 99 Hong Kong dollars)

・Kei Wa Bakery's Old Lady's Cake: 1 Hong Kong dollar (regular price 12 Hong Kong dollars)

・Man Wa Ice House's Char Siu Egg Bowl: 10 Hong Kong dollars (regular price 72 Hong Kong dollars)

・McDonald's Big Mac®: 10 Hong Kong dollars (regular price 25.5 Hong Kong dollars~)

Diverse Event Programs Held Across Hong Kong

In addition to summer-limited benefits, lively events, thrilling dragon boat races, and summer festivals will be held across Hong Kong. Enjoy the vibrant charm of Asia's event capital to the fullest.

◆ "Sun Life Hong Kong International Dragon Boat Festival": An event filled with the charm of Hong Kong's dragon boat traditions and festive atmosphere (Schedule: June 19, 2026 (Fri) ~ July 1, 2026 (Wed), Location: Tsim Sha Tsui Promenade)

The "Sun Life Hong Kong Dragon Boat Festival," held from June 19, 2026 (Fri) to July 1, 2026 (Wed), will mark the beginning of summer. The centerpiece of this event is the 50th anniversary of the "Sun Life Hong Kong International Dragon Boat Race," organized by the Hong Kong Tourism Board, co-organized by the Hong Kong Chinese Dragon Boat Association, and sponsored by Sun Life. On June 27, 2026 (Sat) and June 28, 2026 (Sun), over 220 teams from 16 countries and regions will compete in 21 races at the waterfront of Tsim Sha Tsui.

For the first time, this year's event has expanded to a 13-day "Hong Kong Dragon Boat Festival" from June 19, 2026 (Fri) to July 1, 2026 (Wed). At Avenue of Stars, you can enjoy dragon boat food stalls and beer gardens. Additionally, the "Sun Life Hong Kong International Dragon Boat Race Co-Creation Zone" will feature a 22-meter-long traditional wooden dragon boat display and various photo spots, including theme decorations in collaboration with the new movie "Minions & Monsters."

Furthermore, experience workshops themed around intangible cultural heritage, where you can learn how to weave fishing nets, make candy crafts, and prepare traditional chimaki (zongzi). Enjoy a Hong Kong-style festival where sports, culture, and the bustling waterfront come together.

◆ "Pixar Summer Fest": Hong Kong Disneyland's first summer event where you can immerse yourself in the world of Pixar from day to night (Schedule: June 12, 2026 (Fri) ~ August 31, 2026 (Mon), Location: Hong Kong Disneyland Resort)

Hong Kong Disneyland Resort will host the inaugural "Pixar Summer Fest." Popular Pixar characters will appear, and the park will be filled with vibrant spaces where you can enjoy immersive experiences. The highlight is the new night show "Pixar Pals Spectacular." For approximately 8 minutes, shining drones, fountains, projection mapping across the Castle of Magical Dreams and Main Street USA, and giant inflatable balloons will come together to vividly express the stories of friendship depicted in Pixar's masterpieces. This new show will be performed before "Momentous," the representative nighttime spectacular of Hong Kong Disneyland Resort.

Additionally, the "Pixar Water Play Street Party!" will return, featuring the largest parade in the park's history.