DMM Kariyushi Aquarium, operated by DMM.com LLC (Headquarters: Minato-ku, Tokyo; Chairman: Keiji Kameyama; https://dmm-corp.com/, hereinafter 'DMM'), held the 'Okinawa Charm Festival' on June 13 (Sat) and 14 (Sun), 2026, at Mitsu Shopping Park LaLaport Nangang (Location: Taipei, Taiwan), welcoming over 10,000 attendees in total.
Background and Purpose of the Event
In recent years, access from Taiwan to Okinawa has significantly improved, including the launch of regular flights between Okinawa and Taiwan, making Okinawan travel more accessible to Taiwanese visitors. At our aquarium, inbound tourists (foreign visitors to Japan) have been increasing year by year.
To further promote Okinawa as a travel destination in Japan, deepen awareness, and contribute to the revitalization of tourism in southern Okinawa, we decided to host this event locally at Mitsu Shopping Park LaLaport Nangang in Taipei.
Targeting local audiences in Taiwan—the closest overseas market to Okinawa—we designed multiple events around the theme: 'Exploring Okinawa as a family and visiting DMM Kariyushi Aquarium creates unforgettable family memories,' aiming to inspire appealing images of traveling to Okinawa.
Creative Eisa Dance Performance by 'Sakuraki'
Over 10,000 Attendees! Eisa Dance and Live Performances by Popular Artists
Approximately 60% of tourists visiting Okinawa rent cars, making car rentals a key transportation method for Taiwanese families who prefer to plan their own itineraries. Located just about 20 minutes by car from Naha Airport, our aquarium is easily accessible both as a 'starting point on arrival day' and as a 'spot to enjoy Okinawa until right before departure on the final day,' aligning perfectly with this car-rental-based travel style.
On the day, we presented powerful performances of Okinawa's traditional 'Eisa dance' and energetic live shows by popular artist 'Iidushi,' allowing local guests to experience the authentic atmosphere and culture of Okinawa with all five senses—right in Taiwan.
Photo Session with DMM Kariyushi Aquarium's Beloved Character 'Petata'
Additionally, stage events featured a luxury prize raffle co-sponsored by companies from across Okinawa Prefecture. Each announcement of prizes—such as round-trip air tickets between Naha and Taipei, accommodation vouchers at popular local hotels, and Kariyushi wear—was met with loud cheers from the audience, resulting in a highly successful and well-received program that delighted the many participants.
Visiting Taiwanese families shared positive feedback, including: 'Okinawan music was wonderful' and 'We'd love to visit the aquarium on our next vacation.'
Live Stage by 'Iidushi' and Rakuten Girls Talk Show
About DMM Kariyushi Aquarium
DMM Kariyushi Aquarium opened on May 25, 2020, in Tomigusuku City, Okinawa Prefecture. As a new form of entertainment aquarium, it is based on the concept of 'delivering zero-distance感动 and extraordinary fantasy experiences with living creatures.' The aquarium features diverse marine and terrestrial life from the Okinawa region, along with multiple hands-on experience programs such as feeding sessions.
・Official Website of DMM Kariyushi Aquarium
https://kariyushi-aquarium.com
The official website provides regular updates on DMM Kariyushi Aquarium.
Media inquiries and various requests can also be submitted via the website's contact form.
・Official Social Media Accounts of DMM Kariyushi Aquarium
Instagram: https://www.instagram.com/dmm_aquarium/
X: https://x.com/dmm_kariyushi
Facebook: https://www.facebook.com/dmm.kariyushi.aquarium/
YouTube: https://m.youtube.com/@DMMかりゆし水族館_Youtube/shorts
About DMM.com LLC
DMM.com LLC operates the comprehensive service platform 'DMM.com,' which boasts 60.12 million members (※). Since its founding in 1998, the company has diversified into over 60 services, including video streaming, e-books, anime, and other entertainment offerings, as well as hardware fields such as 3D printing and EV charging, and cutting-edge technology ventures involving AI. In 2022, the company launched the subscription service 'DMM Premium,' aiming to create a 'Multi-Entertainment Platform' that seamlessly connects all forms of entertainment experiences. Moving forward, DMM will continue to challenge new ventures while evolving and innovating under its corporate message: 'A future everyone wants to see.'
※As of February 2026
Corporate Website: https://dmm-corp.com/
Press Kit: https://dmm-corp.com/presskit/
Official Owned Media: https://inside.dmm.com/
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: DMM.com