Docomo Anime Store x Kana Natsukawa Collaboration Third Installment 2026 New TV CM "Anime to Susume." to be Released March 28th!

“d Anime Store” (https://animestore.docomo.ne.jp), offering unlimited viewing of over 7,200 anime titles (※2), the largest in Japan (※1), will release the 2026 new TV CM "Anime to Susume." starting at 09:00 on Saturday, March 28, 2026. This CM will be available on YouTube and the special CM website, and will begin airing on television from Wednesday, April 1st.

This CM is the third collaboration with singer-songwriter Kana Natsukawa, and features her latest song "Nina," written for the CM, which depicts the struggle of confronting one's own heart, as the theme song.

※1: Based on our own research. Conducted on December 15, 2025, by counting the number of titles in anime, 2.5D stage plays, and voice actor/music content available on domestic subscription video streaming services. When counting the number of titles on each company's subscription video service, each season of a TV series was counted. ※2: As of December 15, 2025. Some titles are individually charged.

CM Special Website:https://animestore.docomo.ne.jp/animestore/CF/lp046

d Anime Store x Kana Natsukawa Collaboration Third Installment!

Expressing their love for anime and their unvarnished selves through vertical movies that feel like peeking into their camera rolls.

In the first TV CM released in 2024, Kana Natsukawa's song "April," written for a TV CM for the first time, was used as the theme song. In the second installment released last year, "Mirage," which depicted the uncertainties and imperfections unique to youth, was used, receiving a great deal of positive feedback.

This third installment in the series also features the song "Nina," written by Natsukawa for this CM. Continuing from the first and second installments, the entire CM is an original animation, with voice acting by Azumi Waki, Machico, and Ruriko Aoki.

The theme is a "real experience of peeking into the camera rolls" of three high school girls who love anime, depicted in vertical movies as if they had taken photos of each other with their phones, showcasing their love for anime and their unvarnished selves.

Through natural moments captured by friends, the CM allows viewers to feel closer to their unpretentious daily lives and their passion for anime.

Kana Natsukawa's Latest Original Song "Nina"

The first TV CM "Anime to Susume!" released in 2024 depicted the vibrant energy of three high school protagonists moving forward with their aspirations alongside anime. The second TV CM "Anime to Susume." released in 2025 portrayed their daily lives where anime is a natural part of their existence, enjoying irreplaceable moments while facing their individual passions, and sometimes experiencing doubts and worries.

This third installment...