Launch of Marketing Solution Supporting TV Tokyo Reserved Ad Delivery Using 100M+ d Point Club Member Data and Program Viewership Data

Launch of Marketing Solution Supporting TV Tokyo Reserved Ad Delivery Using 100M+ d Point Club Member Data and Program Viewership Data

NTT Docomo, along with TV Tokyo, TV Tokyo Communications, and D2C, has developed a marketing solution that integrates Docomo's 100 million+ d Point Club member base data with TV Tokyo's program viewership data. This solution visualizes the target audience concentration rate for each program, based on customer attributes and behavioral trends, to support effective ad delivery in TV Tokyo's reserved advertising slots. The solution is expected to be available from July 1, 2026, for planning ad delivery within TV Tokyo's catch-up streaming slots on platforms such as TVer and Lemino.

This solution allows for predictive analysis of ad delivery effectiveness by combining TV Tokyo's viewership data with Docomo's d Point Club member attribute and behavioral data, such as purchase history and app usage. This enables advertisers to visualize target concentration rates based on customer attributes and behaviors, allowing them to select more effective programs for ad delivery. Furthermore, the solution supports end-to-end ad delivery support, from planning to effectiveness measurement, including the purchasing behavior of those exposed to the ads, by utilizing d Point Club member data.

### Key Features of the Service

1. Visualization of Target Concentration Rates Based on Viewer Attributes and Behavioral Trends

It enables the visualization of how many customers with the attributes and behavioral trends an advertiser wants to reach are within the audience of each program. This allows advertisers to select more effective programs for ad delivery.

2. End-to-End Support Including Post-Delivery Effectiveness Measurement Utilizing d Point Club Member Data

Ad delivery effectiveness, such as product purchase rates or store visitation rates of those exposed to the ads, can be measured using transaction and location data from d Point Club members. By utilizing d Point Club member data for both planning and effectiveness measurement, it enables end-to-end ad delivery support via a single ID.

In developing and providing this solution, a verification experiment was conducted with travel-related facilities. Prior to the launch, individual consultations regarding product details and the utilization/planning of data segments tailored to specific companies have begun.