A New Vision of Performance: Under Armour x Marine Serre

Under Armour, which has been evolving performance wear for 30 years, is starting a new chapter with the French fashion house Marine Serre. This limited-edition collaboration collection will be available for pre-sale starting Friday, June 5th, at the Marine Serre official online store, select Marine Serre retail locations, and a pop-up event in Paris from June 5th to June 7th. A global rollout is planned on the official Under Armour website later this summer. Marine Serre has grown into a leading modern fashion house by reconstructing traditional fashion. Drawing on her experience as a former professional tennis player, her designs combine artisanal craftsmanship with an athlete's intuition and instinct. In this collaboration, Under Armour's 'base layer' serves as a blank canvas. It is reinterpreted as a symbol of discipline and the starting point for all movement, from sports to the street. Marine Serre stated, 'Performance, precision, and beauty. I wanted to explore the beauty of movement itself with Under Armour.' The collection features Under Armour's 'HeatGear' technology, blending the signature crescent moon pattern with the heartbeat logo. Additionally, the 'UA Proto Speed II,' the first reissue since the late 2000s, will be released.