DONUTS Inc. (Shibuya-ku, Tokyo; CEO: Hironari Nishimura), the developer and operator of the live streaming and video app 'MixChannel,' has signed a collaboration partnership agreement with Kawasaki Frontale, a J.League soccer club based in Kawasaki City, Kanagawa Prefecture, and held the 'Kawasaki Frontale × MixChannel Support Model Audition.' After a selection process based on points earned through live streaming and video posts on MixChannel, five individuals—Ami, Ayane, Oimo-chan [Okosama Pleat.], Takahashi Haruka, and Miho—have been chosen as the 'Kawasaki Frontale × MixChannel Support Models.' These five selected individuals will energize the pitch as club flag bearers and halftime show dancers at the Meiji Yasuda J1 Centennial Concept League Playoff Round 2 match against Sanfrecce Hiroshima on Saturday, June 6, 2026. They are also scheduled to appear on posters inside the stadium and have life-sized panels set up outside Uvance Todoroki Stadium by Fujitsu (abbreviated as U Todoroki). Furthermore, on the day of the match, a MixChannel commercial video will be shown on the stadium's large vision board to widely introduce MixChannel's initiatives and appeal to attendees. Going forward, MixChannel will continue to expand activity opportunities for livestreamers and video creators, strengthen ties with local communities, aim for a new form of regional revitalization that fuses sports and entertainment, and support those who challenge their dreams.
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- Source: PR TIMES
- Category: キャンペーン