"Narumiya Characters" x "Mixch" - New Illustrated Super Comments and Animated Cheer Items for Live Streaming Launch on June 8 (Monday)!

DONUTS Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Keisei Nishimura) develops and operates the live streaming and video app "Mixch." The company is conducting a collaboration project with brand characters "Narumiya Characters" from Narumiya International Co., Ltd. (Minato-ku, Tokyo; Representative Director, President and Executive Officer: Daisuke Hosaka) from Friday, March 13, 2026 to Wednesday, September 30, 2026.

During the collaboration period, various events and auditions will be held within the Mixch app, and "Narumiya Characters" cheer items that listeners (viewers) can use during live streams by livestreamers will be released sequentially for a limited time.

From Monday, June 8, one type of "Super Comment" that allows sending comments with cute illustrations, and three types of "Animation Items" where characters move when items are sent, will be newly available for a limited time until Wednesday, September 30. Additionally, the finals of the "Narumiya Characters x Mixch Fashion Model Audition" will start today at 18:00. Enjoy communication on Mixch even cuter with the new collaboration items.

Collaboration overview page: https://mixch.tv/p/n7sw0qcg

First Wave Items Launched on April 28 (Tuesday) Were Very Well Received!

As the first wave of limited-time collaboration items, four types of live streaming-only items "Narumiya Characters Poipoi" were launched on April 28 (Tuesday), allowing users to choose their favorite character from "Nakamura-kun," "Berrie-chan," "Mint-kun," and "Lucky." They have already been used by many viewers, receiving great reviews for evoking nostalgia and cuteness that naturally sparks conversation.

＜Narumiya Characters Poipoi icon image＞

Notable New Items Launching on June 8 (Monday)!

The "Super Comment" that allows sending comments with cute illustrations features "Nakamura-kun" and "Mickma" from Mixch's official characters, the Mixch Friends. The comment background has a light blue pop pattern! It's a super comment that is sure to stand out.

The "Animation Items" that make characters move when sent during live streams come in three types! A pair of "Nakamura-kun" and "Mickma," a pair of "Berrie-chan" and "Tiara" from Mixch Friends, and a pattern where all "Narumiya Characters" and Mixch Friends appear together. Please check the app to see how each character appears and moves.

Mixch Friends details: https://www.donuts.ne.jp/news/2025/1108_mixch-friends/

＜Item selection screen image＞＜Animation item image＞

Narumiya Characters x Mixch Fashion Model Audition

Auditions and events to liven up the collaboration between "Narumiya Characters" and "Mixch" are being held sequentially. From Monday, June 8, the finals of the "Narumiya Characters x Mixch Fashion Model Audition" will begin. The prize for the winner who tops the point ranking is that their visual wearing their favorite "Narumiya Characters" apparel will be featured on the Mixch advertisement page of women's fashion magazine 'Ray.'

Final period: June 8 (Monday) 18:00 to June 21 (Sunday) 24:00

Details: https://mixch.tv/p/3944xmam

About "Narumiya Characters"

Popular characters from junior apparel brands that swept the 2000s: "ANGEL BLUE," "mezzo piano junior," "pom ponette junior," and "DAISY LOVERS."

◇ Nakamura-kun: Original character of ANGEL BLUE. Nakamura-kun official X account: https://x.com/nakamurakunfan Angel Blue & Nakamura-kun official Instagram account: https://www.instagram.com/angelblue_official/

◇ Berrie-chan: Original character of mezzo piano junior. Berrie-chan official X account: https://x.com/berriefan Berrie-chan official Instagram account: https://www.instagram.com/berriechan_official/

◇ Mint-kun: Original character of pom ponette junior. Mint-kun official X account: https://x.com/pomponette_MINT

◇ Lucky: Original character of DAISY LOVERS. DAISY LOVERS official Instagram account: https://www.instagram.com/daisylovers_official/

About Live Streaming & Video App "Mixch"

An app for enjoying communication through live streaming and video posts. Operation began in December 2013, surpassing 18 million cumulative domestic users. Current monthly visitors exceed 5 million. In July 2020, the service name was changed from "MixChannel" to "Mixch."

Official site: https://mixch.tv (common for PC and smartphone) App download URL: https://app.adjust.com/5ns21yf

About DONUTS Co., Ltd.

DONUTS primarily operates in five areas: cloud service business "Jobcan," game business including "Tansha no Tora," video and live streaming business "Mixch," medical business "CLIUS," and publishing media business including 'Ray' and 'Zipper.' It continues to challenge new businesses while offering web-centric services.

With the theme of "services and content that can leave value 10 or 20 years from now," there are no limits to business domains, and the company pursues various possibilities with the speed enabled by its high equity ratio.

Company name: DONUTS Co., Ltd. Location: 8F, Odakyu Southern Tower, 2-2-1 Yoyogi, Shibuya-ku, Tokyo Representative: Keisei Nishimura, Representative Director Established: February 5, 2007 Business: Cloud service business, game business, video/live streaming business, medical business, publishing media business Corporate site: https://www.donuts.ne.jp/