Doshisha Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Masayuki Nomura), a planner and developer of lifestyle-related goods, will release two varieties of "UV Serum Gel" from its original brand "Ajuste" on Saturday, March 28, 2026. This product feels as though a sunscreen and a beauty serum have been combined into one.
【Development Background】
We often hear concerns about sunscreens, such as they feel "creaky" on the skin or the texture is so unpleasant that the user cannot finish the bottle. The brand concept of "Ajuste" is to "adjust" and release women from such daily inconveniences, helping them lead more enriched lives. We believed that if applying sunscreen felt as pleasant as a skincare routine, daily UV protection would become much more comfortable. This vision drove our development process.
【Product Features】
A Focus on a Moisturizing Yet Non-Sticky Feel
By balancing beauty ingredients (*1–4), we have achieved a finish that is moisturizing without being sticky. It leaves no white cast and has a fresh, lightweight feel. It is comfortable for use on both the face and body.
Commitment to Ingredients
The product features beauty ingredients such as "Vitamin C (*1) + Glutathione (*2)" and "Niacinamide (*3) + Retinol (*3)." It protects the skin from the UV rays that cause dark spots while maintaining moisture. Seven types of plant extracts (*4) are also included as common ingredients.
SPF50 / PA++++ Protection
Equipped with powerful UV-blocking functionality, it is recommended for both daily use and outdoor activities. It lacks the characteristic "creaky" feel of typical sunscreens and can be easily washed off with regular soap, requiring no specialized cleanser.
Skin-Friendly "Four-Free" Formula
Paraben-free, metal-component-free (no zinc oxide or titanium dioxide), silicone-free, and talc-free.
【Product Overview】
Ajuste UV Gel ASGL A
Volume: 60g
Suggested Retail Price: 1,628 yen (tax included)
Scent: Orange Verbena
Texture: Gel...
FACT BOX
- Source: PR Times
- Category: News