Doshisha Corporation, a company specializing in the planning, development, and sales of lifestyle products, has announced the 'CORELLE IH Rice Cooker,' developed in partnership with Corelle Brands. Sales will begin in late May 2026 through the official Doshisha online store and other retail channels. CORELLE, a renowned American glassware brand established in 1970, expanded into cookware in 2024. This new rice cooker utilizes the proprietary 'Dura-Nano Technology' originally developed for their frying pans, ensuring the inner pot is completely free of PFAS (per- and polyfluoroalkyl substances) and silicone oil. The inner pot features a three-layer structure of stainless steel and aluminum, fused with titanium, zirconium, and ceramic powders, providing excellent non-stick properties and durability without traditional coatings. Chef Kimio Nonaga of the prestigious 'Nihonbashi Yukari' has been appointed as the brand ambassador. The product is priced at 33,000 yen (including tax).
FACT BOX
- Source: PR TIMES
- Category: product_launch