TVs Evolve from "Viewing Devices" to "Play Devices": Project for "ORION DECORA Style TV" Allowing Free Decoration with Blocks Launched on Makuake

"ORION DECORA Style TV"

Doshisha Co., Ltd. (Osaka Headquarters: Chuo-ku, Osaka; President and Representative Director: Masayuki Nomura, hereinafter Doshisha), a company that plans, develops, and sells lifestyle-related products, will launch a project for the 32v-inch tunerless TV "ORION DECORA Style TV," which can be freely decorated with blocks, on Makuake starting July 3, 2026 (Fri).

Makuake URL: https://www.makuake.com/project/decorastyletv/

[Development Background]

The current LCD TV market is undergoing significant changes in video viewing experience due to advancements in high-picture-quality technology and network content functions. On the other hand, the form (style) of the TV itself has seen little change. We believe there is still new potential in "how to enjoy the TV itself" and have been proceeding with various plans and proposals.

With the desire to change the common notion that "TV is for viewing," we have planned a new TV that fuses "viewing" and "playing." By allowing free decoration with blocks, we transform the TV into a canvas for expressing family creativity and playfulness, proposing an unprecedented and completely new TV experience that the whole family can enjoy.

[Product Features]

◆Play by Attaching Blocks to the Frame and Stand

We adopted a "block frame" that allows blocks to be attached to the TV's frame and stand. Blocks can be attached to all four sides of the frame and the stand, allowing for decoration with free imagination. The TV itself becomes a play space by creating works with family or decorating according to the season and events. It can be enjoyed by adults and children alike as a one-of-a-kind original TV.

*Blocks are not included.

◆Customize the Remote Control with Blocks Too

The remote control also features a block-compatible shape, allowing blocks to be attached to the lower front and back. It can be stored by attaching it to the TV frame, and the remote control itself can also be enjoyed by decorating it freely.

◆Safe Even with Children Thanks to Reinforced Glass

Reinforced glass is used on the front of the panel. With a surface hardness of 7H and high durability, it is designed to be resistant to breakage and scratches even when hit by toys or remote controls. It can be used with peace of mind even when children are enjoying playing with blocks.

◆Night Light Equipped on the Back

A built-in LED night light is equipped on the back of the TV. It gently illuminates the frame decorated with blocks and can also be used as indirect lighting at night. The night light also supports dimming functions, allowing you to adjust it to your preferred brightness.

◆Equipped with Google TV ver5.0

Equipped with Google TV, you can enjoy video streaming services such as YouTube, Netflix, and Prime Video with the main unit alone. You can comfortably watch movies, dramas, anime, and more, as you can search for content you want to watch across platforms.

*Separate account registration, contracts, and payments may be required to use each video streaming service.

*Google TV is the name of the software function of this device and is a trademark of Google LLC. YouTube and Google TV are trademarks of Google LLC.

*Netflix viewing plan membership is required. 4K viewing depends on Netflix, Netflix viewing plan, internet service, device capabilities, and available content. For details, please visit www.netflix.com/TermsOfUse.

*Amazon, Prime Video, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

*This product is not equipped with a tuner for receiving TV broadcasts. If you wish to watch TV, please prepare a commercially available tuner separately.

[Product Overview]

Product Name: ORION DECORA Style TV

Model Number: GLM323KD

Screen Size: 32v-inch

Resolution: 1980x1080 (FHD)

Unit Dimensions (approx.) with stand: Width 734.2 x Height 481 x Depth 195mm

Unit Dimensions (approx.) without stand: Width 734.2 x Height 436 x Depth 71mm

Unit Weight (approx.) with stand: 6.9kg

Accessories: Remote control x1, AAA batteries x2, Center stand part x1, Stand mounting screws x4, ORION logo block x1 (attached to main unit), Safety guide/Warranty

Makuake URL: https://www.makuake.com/project/decorastyletv/

[Company Profile]

Company Name: Doshisha Co., Ltd.

Representative: Masayuki Nomura, President and Representative Director

Location: <Osaka Headquarters> 1-5-5 Higashi-Shinsaibashi, Chuo-ku, Osaka 542-8525

<Tokyo Headquarters> 2-21-46 Takanawa, Minato-ku, Tokyo 108-8573

<Tokyo Headquarters Building 1> 1-8-10 Higashi-Ooi, Shinagawa-ku, Tokyo 140-0011

Established: January 1977

Capital: 4,993 million yen

URL: https://www.doshisha.co.jp/

[Inquiries Regarding This Product]

Doshisha Co., Ltd. Customer Service Center

TEL: 0120-104-481 (Weekdays 9:00 - 17:00)

*Information in this press release is current as of the date of publication.

*Please note that the contents are subject to change without notice.