Say Goodbye to Aging Skin with Proactive Care: 'Lululun Hydra 5ALA Mask' with '5-ALA' from the 4-Year Consecutive No.1 Best Cosmetics 'Lululun Hydra Series' Goes Nationwide!

Dr. Lululun Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tatsunori Nioka) announces the nationwide launch of the 'Lululun Hydra 5ALA Mask,' infused with the life-science-inspired beauty ingredient '5-ALA (Five-Ala)*,' from its Lululun brand—the No.1 face mask brand with over 3 billion cumulative units sold*1,*2. The product, now available in a large-capacity size, will be released nationwide starting Tuesday, September 1, 2026, at drugstores, variety stores, and other retailers.

Product Page: https://lululun.com/shop/products/LUAA391113

*Skin-conditioning ingredient: Aminolevulinic Acid Phosphate

*1 Cumulative sales from July 2011 to February 2026 (based on company research)

*2 Fujikon Economic Research, 'Cosmetics Marketing Outline 2026 No.1,' Pack Market Brand Share, based on 2025 sales performance

Proactive, Cause-Specific Care for Visible Skin Changes—Say Goodbye to Aged-Looking*1 Skin!

The 'Lululun Hydra' series, known for its 'moisture + α' approach, addresses common skin concerns regardless of age or gender.

The newly launched 'Lululun Hydra 5ALA Mask' goes beyond age-based care, targeting modern lifestyle-related skin issues*1 with '5-ALA (Five-Ala)*1,' a beauty ingredient inspired by life sciences and gaining attention in the beauty industry.

Prolonged smartphone use, downward posture ('smartphone neck'), and external stress from blue light, along with irregular eating habits (excessive sugar and salt intake), are said to contribute to an 'aged-looking' skin impression—such as 'looking wrinkled?' or 'appearing saggy?'

The 'Lululun Hydra 5ALA Mask' enhances the skin’s innate beauty potential*2 and addresses the root causes of 'aged-looking*1' skin, leading to a more radiant, firm, and tightened, deeply moisturized complexion.

Lululun Hydra 5ALA Mask

[Price & Capacity] 7 pieces / ¥880 (tax included)

28 pieces / ¥2,640 (tax included)

[Launch Schedule]

· August 15, 2026: Second Pre-Launch

Matsumotokiyoshi, Kokokara Fine, Don Quijote chain, and variety stores (rolling release)

· September 1, 2026: Nationwide Launch

*Excluding some stores without availability

*1 Skin-conditioning ingredient: Aminolevulinic Acid Phosphate

*1 Dullness and lack of firmness due to dryness *2 Leading to firm, elastic, and moisturized skin

Life-Science-Inspired Anti-Aging*1 Care Ingredient '5-ALA (Five-Ala)*'

'5-ALA (Five-Ala)*' is a natural amino acid naturally present in the human body, deeply involved in energy production for vital activities.

Often called a 'fundamental substance of life,' its levels are said to peak at age 17 and then decline, suggesting a close relationship with aging.

Due to its multifaceted benefits, it is widely used in aesthetic medicine and supplements.

Key Benefits of '5-ALA (Five-Ala)*'

· Increases skin moisture · Improves firmness and radiance · Tightens skin · Prevents skin irritation · Enhances transparency*2 care

The 'Lululun Hydra 5ALA Mask' adopts a slow-aging*1 approach by supporting the function of 'mitochondria,' known as the cell’s energy factory, to boost the skin’s inherent beauty potential*3 and deliver a fresh, deeply moisturized complexion.

*Skin-conditioning ingredient: Aminolevulinic Acid Phosphate

*1 Care tailored to age-related changes *2 Providing moisture to prevent dullness caused by dryness *3 Leading to firm, elastic, and moisturized skin

Targeted Approach to 'Aged-Looking*1' Skin: 4 Functional Peptides*1,2,3,4

To precisely address 'modern lifestyle-induced skin concerns*1' such as smartphone use and irregular diets, four different functional peptides have been carefully selected and combined.

Hexapeptide*1

Targets fine dry lines*2 and age-related signs*3 with concentrated care.

Leads to plump, firm skin.

Copper Peptide*2

Supports the skin’s ability to protect itself from external stressors like blue light, UV rays, and dryness.

Promotes youthful, healthy skin.

Moisture Peptide*3

Fills the skin with moisture and supports the skin’s barrier function.

Addresses dry, wrinkled, and dull-looking skin.

Pentapeptide*4

Focuses on age-related changes in firmness and elasticity, providing proactive moisture care*4 to deliver a bouncy, firm skin impression.

*1 Firmness & Radiance Ingredient: Acetyl Hexapeptide-8 *2 Skin-conditioning Ingredient: Tripeptide-1 Copper *3 Moisturizing Ingredient: Hexacarboxymethyl Dipeptide-12-7Na *4 Firmness & Radiance Ingredient: Pentapeptide-3

*1 Dullness and lack of firmness due to dryness *2 Tested for efficacy in addressing fine dry lines *3 Age-appropriate care

Melty-Feel Sheet: A Melting, Natural Sensation

The mask features a 'Melty-Feel Sheet' that gently melts into the skin for perfect adhesion.

Through extensive research on optimal liquid saturation, it delivers a comfortable sensation akin to being sandwiched between layers of water.

Developer’s Comment

'We believe the benefit of incorporating 5-ALA* into a face mask lies in the synergistic effect of high moisturization.

Many skin concerns—such as skin instability, lack of firmness, dullness*1, and fine dry lines*2—are often caused by 'dryness.'

Therefore, no matter how advanced the skincare ingredients are, if the skin remains dry, it’s difficult to fully experience their benefits. When skin lacks moisture, ingredients struggle to penetrate the stratum corneum, and tightness that wasn’t noticeable before may occur. It’s like trying to grow a plant with nutrients but no water.

By thoroughly moisturizing with face masks—known to have higher hydration effects than manual skincare application—we believe the skin becomes healthier and better able to experience the true benefits of 5-ALA*.'

*Skin-conditioning ingredient: Aminolevulinic Acid Phosphate *1 Due to dryness *2 Efficacy tested for fine dry lines

Awarded No.1 Best Cosmetics for 4 Consecutive Years!* 'Lululun Hydra' Series

The 'Lululun Hydra' series stands out among Lululun’s daily care masks by offering an extra step in daily skincare—'moisture + α.'

It’s an advanced, proactive face mask that incorporates beauty ingredients also gaining attention in aesthetic medicine into everyday home care.

While highly functional, it emphasizes daily usability, pursuing the best balance of ingredients and a comfortable feel on the skin.

*2023: 'Lululun Hydra V Mask'—@cosme Best Cosmetics Award 2023, 1st Place in New Sheet Masks (First Half) / 2024: 'Lululun Hydra EX Mask'—@cosme Best Cosmetics Award 2024, 1st Place in New Sheet Masks (First Half) / 2025: 'Lululun Hydra AZ Mask'—@cosme Best Cos