Supporting You in Building a Healthier Body to Fully Enjoy Summer! Dr. Air Launches the '#SummerStaminaSavings' SNS Campaign Starting July 15

Dr. Air, a total body care brand operated by Dream Factory Co., Ltd., will launch the '#SummerStaminaSavings' SNS campaign on X and Instagram starting Wednesday, July 15, 2026.

During summer, heat often reduces opportunities for going out and exercising. Dr. Air has coined the term 'Summer Stamina Savings' to describe the idea of gradually building a habit of gentle physical activity at home, without overexertion, and will launch its summer initiative on the same day.

For this SNS campaign, participants are invited to choose their favorite summer activity from the campaign's image post and join by sharing it with the hashtag '#SummerStaminaSavings'. A total of four lucky winners (two on X, two on Instagram) will be randomly selected to receive the '3D Super Blade Smart 2', a compact vibration machine that makes it easy to start exercising at home regardless of heat or weather.

This participatory campaign is designed for those who want to start a new summer habit or move their bodies gently at home, encouraging them to take the first step through posting or commenting.

Overview of the '#SummerStaminaSavings' SNS Campaign

【Campaign Period】

July 15, 2026 (Wed) to July 26, 2026 (Sun) 23:59

【Prize】

3D Super Blade Smart 2 – 4 winners total (2 on X, 2 on Instagram)

X Campaign

Follow the official Dr. Air X account

Quote retweet the campaign post

Choose your favorite summer activity from the image and post it with the hashtag '#SummerStaminaSavings'

Official Dr. Air X: https://x.com/Dr_Air_PR

Instagram Campaign

Follow the official Dr. Air Instagram account

Comment on the campaign post by selecting your favorite summer activity from the image

Tap the 'Enter the Lottery' button in the DM to complete your entry

Official Dr. Air Instagram: https://www.instagram.com/doctorair_official/

Entry Conditions & Notes

* Please check the campaign post on each official SNS account for full details.

* The campaign details are subject to change or termination without prior notice.

About the Prize

3D Super Blade Smart 2

A compact vibration machine that allows easy home workouts. Its small size makes it easy to incorporate into daily life, supporting 'home exercise' that isn't affected by heat or weather. Whether while watching TV, during household chores, or in short moments before or after going out, it helps users create opportunities to move their bodies, even without dedicated workout time.

Product Page: https://www.dr-air.com/jp/ja/products/3d-super-blade-smart2/

Product Information

What is 'Summer Stamina Savings'?

'Summer Stamina Savings' is Dr. Air's summer theme, encouraging users to build stamina gradually at their own pace at home, rather than pushing themselves in hot outdoor conditions, with benefits extending into autumn and beyond.

In a survey conducted by Dr. Air among 530 official email newsletter members on 'summer exercise habits and health', 57.0% reported experiencing physical or mental discomfort during summer. While 'too hot to go outside' was the top reason (52.6%) for not maintaining exercise routines, 80.0% expressed interest in home-based workouts.

Through this SNS campaign, Dr. Air aims to amplify these summer exercise challenges by encouraging users to share their thoughts and posts. Using '#SummerStaminaSavings' as a rallying cry, the campaign fosters the exchange of preferred exercise habits and enjoyable summer lifestyles, creating gentle motivation to stay active.

'Summer Stamina Savings' Campaign Also at Official Stores from July 15 and 16

Starting the same day, Dr. Air's official online store (launching July 15) and Dr. Air Kawagoe Lake Town store (launching July 16) will run special promotions themed around 'Summer Stamina Savings'. Customers who purchase eligible products will receive a limited-edition original water bottle.

* This press release focuses on the SNS campaign participation methods. For details on the in-store promotions, please refer to the press release issued at 11:00 on the same day.

About Dr. Air

Dr. Air is a total body care brand launched in 2013.

With the concept of 'a life with health', Dr. Air has promoted body care not as a special occasion, but as a habit that can be easily incorporated into daily life.

The brand offers products across a wide range of fields including massage, fitness, and beauty, all designed with ease of use, sustainability, and seamless integration into everyday routines in mind.

Starting in 2026, Dr. Air has appointed educator and talent Osamu Hayashi as its brand ambassador. Amid the growing diversity of self-care information and options, the brand is committed to communicating not only product features but also philosophies of self-care and practical ways to incorporate them into daily life.

Going forward, Dr. Air will continue striving to be a brand that empowers individuals to choose personalized care and maintain health as part of their everyday lives.

Official Website: https://www.dr-air.com/

Store Locator: https://www.dr-air.com/jp/ja/dealer/

＜Company Information＞

Company Name: Dream Factory Co., Ltd.

Address: 16F, JRE Umeda Square Building, 1-12-17 Umeda, Kita-ku, Osaka City, 530-0001

President & CEO: Wataru Torii

TEL: 06-6346-1170