DyDo Group Holdings, Inc. announced its sponsorship as a 'Heat Stroke Countermeasure Supporter' for the 'Sense Trust Tournament 20th Pop Athlete Cup,' which opened on May 23, 2026. The opening ceremony was held at Kura Sushi Stadium Sakai in Osaka, with players and officials gathered from across the country. Regional qualifiers will be held, leading up to the final tournament in December. In recent years, the importance of safety measures in outdoor sports has increased due to extreme summer heat. Based on its group philosophy, the company promotes initiatives using the 'Regional Community Contribution Reserve Fund' to contribute to the revitalization of local communities. This sponsorship is part of that effort, driven by the desire to help create an environment where children, who represent the future, can engage in sports with peace of mind. In this tournament, the company will contribute to heat management for tournament operations, participating players, and officials. Moving forward, the company plans to improve the safety of sports environments through the provision of heat stroke prevention beverages and initiatives to raise awareness about proper hydration.

FACT BOX

  • Source: PR TIMES
  • Category: CSR/Sponsorship
  • Organizations: DyDo Group Holdings