DYM Scout Launches Transit Advertising on 5 Major Tokyo Area Lines to Expand Awareness of Direct Recruitment Service for Students

DYM Corporation (read as: D-W-M; headquarters: Shinagawa-ku, Tokyo; President and CEO: Yuki Mizutani), which operates diversified businesses including web services, human resources, overseas medical services, M&A, and sports, has begun transit advertising on major lines in the Tokyo metropolitan area to expand awareness of its direct recruitment service for new graduates, 'DYM Scout'.

In recent years, the use of direct recruitment—where companies proactively approach students—has been growing in the new graduate hiring market. At the same time, with numerous job-hunting services available, it is increasingly important for students to find information and opportunities that match their individual preferences.

To create more meaningful connections between students and companies, DYM is expanding brand awareness through transit advertising while also enhancing new content and features to support job-hunting activities.

Long-Term Advertising on 5 Tokyo-Area Lines

This transit advertising campaign features door-side posters and door stickers on five major lines in the Tokyo metropolitan area, creating touchpoints with a large number of students and business professionals.

By maintaining long-term visibility, the campaign aims to provide continuous exposure during students’ daily commutes and enhance brand recognition of 'DYM Scout'.

New Job-Hunting Support Content to Be Released Sequentially

DYM Scout is expanding its offerings beyond scouting functionality to include new content and services that help students conduct more fulfilling job hunts.

Key features currently available or planned for release include:

・Entry Sheet (ES) Viewing Content

A content feature that allows students to view real entry sheets, supporting them in crafting their own application documents.

https://dymscout.jp/es_content

・Content to View Other Job Seekers’ Activity Status (Coming Soon)

A feature designed to help students understand job-hunting trends and progress, enabling them to benchmark and improve their own activities.

・Launch of 'Meets President' Service

A new service that provides students with opportunities to meet and speak directly with company executives. By engaging directly with corporate leaders and their visions, students can gain deeper insights into company values and culture.

Future Outlook

DYM Scout plans to continue developing new features to improve service usability.

In the future, the platform aims to integrate with review sites and implement AI-powered company search agent functionality, evolving into a matching platform that connects each student with the most suitable companies.

Additionally, by combining offline initiatives such as transit advertising with digital marketing, DYM Scout will continue to expand touchpoints with students and companies, driving greater awareness and user growth.

Comment from Masahiro Oki no Shiro, Managing Director, DYM Corporation

Job-hunting behaviors are evolving every year, and the touchpoints where students encounter companies are diversifying. In this context, DYM Scout aims to be more than just a scouting service—it strives to become a platform that empowers students to make confident career choices. This transit advertising campaign is one of our initiatives to increase awareness among students. Moving forward, we will continue to create valuable connections between students and companies through new offerings such as the entry sheet viewing content and 'Meets President'.

About DYM Scout

DYM Scout is a direct recruitment service for new graduates that enables companies to send scouting messages directly to students.

Companies can proactively reach students who match their ideal candidate profiles, while students can discover companies they might not have found on their own.

Furthermore, by continuously expanding comprehensive support features such as entry sheet viewing and executive matching services, DYM Scout aims to deliver valuable recruitment and job-hunting support to both students and companies.

Company Overview: DYM Corporation

(1) Company Name: DYM Corporation

(2) President and CEO: Yuki Mizutani

(3) Founded: August 2003

(4) Capital: 50 million JPY

(5) Revenue: 32.46 billion JPY (FY22), 40.17 billion JPY (FY23)

(6) Headquarters: 10F, Gate City Osaki East Tower, 1-11-2 Osaki, Shinagawa-ku, Tokyo 141-0032

(7) Employees: 2,744 (as of April 1, 2025, consolidated)

(8) Business Activities: Web services, human resources, HR Tech, M&A, overseas medical services, sports, food and beverage, medical solutions, etc.

(9) URL: https://dym.asia/