Tokio Marine Direct Selects Kushiro Town and Yamagata City for 'Plus-Machi' Donations to Support Local Traffic Safety

Tokio Marine Direct Insurance Co., Ltd. has announced the recipients of its 'Plus-Machi' donation program, which aims to solve local traffic issues, as Kushiro Town in Hokkaido and Yamagata City in Yamagata Prefecture, following a customer vote. The funds will be used for initiatives to reduce traffic accidents in each municipality.

This activity is based on the mission of 'co-creating a world without accidents, not just providing peace of mind during an accident.' The donation amount is determined based on the achievement of annual accident rate targets set by the company. The project utilizes the 'Gyaku-Propo' platform to solicit proposals from local governments.

In Kushiro Town, the funds will be used to install various types of stop signs at intersections in newly developed residential areas to improve compliance. In Yamagata City, the funds will be used to replace aging educational traffic signals and improve the training environment for bicycle safety classes for third-grade elementary students. A total of 2 million yen (1 million yen each) is scheduled to be donated in July 2026.