E-Guardian Inc. (Headquarters: Minato-ku, Tokyo; President: Yasuhisa Takatani; hereafter "E-Guardian") announced on May 22, 2026, that it has signed a stock purchase agreement to acquire all shares of the contact center business of Outsource Communications Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Takashi Sawada; hereafter "OSCOM"), making it a wholly owned subsidiary. The actual acquisition is scheduled for June 1, 2026.
Through this acquisition, E-Guardian aims to evolve its 'AI-BPO' model and enter the untapped market for next-generation AI outbound calling.
As a comprehensive internet security company, E-Guardian provides one-stop support for internet security challenges, including post monitoring, identity verification, ad screening, social listening, and cybersecurity. Recently, in response to the development of generative AI, the company has focused on developing IT solutions utilizing AI technology.
Background and Objective: Moving Away from Labor-Intensive Business and Promoting 'AI-BPO' E-Guardian has developed its next-generation 'AI-BPO' model by combining vast operational data and expertise with AI and human added value. By implementing this into existing processes like reputation analysis and customer support, and expanding into areas such as back-office, security/network management, and sales/marketing, the company aims to move away from labor-intensive business and realize a world where all companies can focus on their own value creation.
As a strategic foundation for this vision, E-Guardian is focusing on the outbound sector of the domestic contact center market, valued at approximately 1 trillion JPY. While competition in this sector is intensifying due to reliance on human labor, AI adoption has been significantly slower than in Western countries, largely due to psychological resistance to mechanical voices and automated responses.
E-Guardian identifies the lack of an advanced operational foundation—one that seamlessly integrates AI and human interaction—as the primary bottleneck, and has decided to enter this market as a major business opportunity.
Fusing with OSCOM's 'Exceptional Human Interaction Skills' To develop this untapped market, E-Guardian has signed an agreement to acquire OSCOM, a company with a proven track record of flexible, customer-oriented communication. E-Guardian believes that OSCOM's 'exceptional human interaction skills' are the most compatible foundation for implementing and training its proprietary AI models. By merging E-Guardian's massive dialogue data and the technical insights of its 'AI Strategy Department' with OSCOM's expertise, the company aims to build a next-gen 'AI x Human' model faster than any competitor.
Future Outlook 1. Short-term Synergies - Cross-selling using mutual customer bases: By providing solutions to each other's existing clients, the company aims to increase revenue rapidly. - Profitability improvement through shared resources: By standardizing operational resources for inbound and outbound services, the company will optimize resource utilization and improve group-wide profit margins.
2. Medium-to-Long-term Initiatives - Improving closing rates with an AI model aiming for 'Zero Resistance': Rather than simply reading scripts, the company will achieve high-quality dialogues sensitive to customer attributes, emotions, and context to maximize closing rates. - Transitioning to a high-profit model: As customer data accumulates, sales and personnel costs will become decoupled, leading to a continuous improvement in marginal profit ratios.
E-Guardian intends to become a market leader in 'AI-BPO,' contributing to customer value creation and maximizing the group's mid-to-long-term enterprise value. The company will continue to actively enter areas where synergies between existing data/expertise and AI can be expected, pursuing both organic growth and strategic, discontinuous growth to establish a sustainable foundation.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: AI-BPO