[e-guardian, Inc.] Contracted by the Consumer Affairs Agency for "Internet Digital Advertising Monitoring Services for Fiscal Year 2026"

e-guardian, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Yasuhisa Takaya; hereinafter referred to as "e-guardian") announces that it has been contracted by the Consumer Affairs Agency for the "Internet Digital Advertising Monitoring Services for Fiscal Year 2026."

As a comprehensive net security company, e-guardian supports all challenges related to the internet world, ensuring safety and security through services such as post monitoring, identity verification, advertisement screening, social listening, and cybersecurity. In recent times, in response to the advancement of generative AI technology in the market, we are also focusing on developing IT solutions utilizing AI technology. Particularly in our advertisement screening services, we have conducted rigorous human-based reviews for over 10 years, contributing to the sound development of internet advertising through achievements with both corporations and government agencies.

As the market size of digital advertising surpasses that of the four mass media (newspapers, magazines, radio, and television) and becomes the mainstream advertising medium, there is an increase in suspected unfair advertisements online, such as false/exaggerated claims, misleading representations of superiority or benefits, and indications that are difficult for general consumers to distinguish as advertisements (stealth marketing).

Allowing such advertisements to persist may hinder the rational and voluntary choices of general consumers and significantly harm their interests. Furthermore, some of these advertisements promote effects related to health maintenance and promotion that are not necessarily scientifically proven, creating expectations of such effects. Against this backdrop, prompt action under the Health Promotion Act and the Act on Specified Commercial Transactions is required.

In response to this situation, the Consumer Affairs Agency, based on the Health Promotion Act and the Act on Specified Commercial Transactions, publicly solicited this project to systematize, streamline, and strengthen the monitoring system for digital advertisements on the internet. As a result of competitive bidding, e-guardian was awarded the contract for the "Internet Digital Advertising Monitoring Services for Fiscal Year 2026."

e-guardian has been providing advertisement screening services for over 10 years, and by establishing an environment for rigorous human-based monitoring 24 hours a day, 365 days a year, we offer accurate and speedy advertisement screening services. In addition to this long and extensive track record in screening, we possess experienced personnel with specialized knowledge and maintain a secure environment compliant with ISMS and measures for personal information protection, leading to our evaluation as meeting the bidding participation requirements.

This project will involve monitoring digital advertisements on internet shopping malls and business operator websites. We will search for and extract indications that may violate the Health Promotion Act and the Act on Specified Commercial Transactions, thereby contributing to the monitoring system.

Moving forward, e-guardian will continue to provide specialized and high-quality services, and in pursuit of our mission "We Guard All," we will dedicate ourselves to developing services that make people's lives more convenient and enriched.

[Contracted Service Overview]

Service Name: Internet Digital Advertising Monitoring Services for Fiscal Year 2026

Applicable Laws: Health Promotion Act, Act against Unjustifiable Premiums and Misleading Representations (Act on Specified Commercial Transactions)

Monitoring Target: Digital Advertisements

Related Service URL: https://www.e-guardian.co.jp/service/ad/ad-check/

[e-guardian Group Overview]

Established in 1998. Listed on the Tokyo Stock Exchange First Section in 2016. Transitioned to the Prime Market in 2022. e-guardian is a comprehensive net security company that provides integrated services related to net security, including net patrol, customer support, debugging, and vulnerability assessment. The group boasts the industry's largest network, with 19 bases in 8 domestic cities and 3 overseas cities, including affiliated partners. In recent years, we have been engaged in developing services that capture the times, such as entering the Fintech and IoT industries, promoting DX through the utilization of AI and IT, and expanding security-related services, thereby protecting the safety and security of the internet.

e-guardian, Inc. Company Profile

Representative: Yasuhisa Takaya, President and CEO

Location: Toranomon Kotohira Tower 8F, 1-2-8 Toranomon, Minato-ku, Tokyo

Established: May 1998

Capital: 1,967 million yen (as of March 31, 2026)

Business Description: Blog/SNS/Bulletin Board Planning Consulting / Real-time Post Monitoring / User Support /

Online Game Customer Support / Compliance Measures, Reputation and Trend Research /

Community Site Planning, Website Operation Agency, Advertisement Screening Agency Services / Temporary Staffing Services

URL: https://www.e-guardian.co.jp/