Kinokuniya Expands Popular Foldable Insulated Bag Line with 10 New Traditional Japanese Color Designs

Kinokuniya is expanding its 'Matomaru Insulated Bag' series, a product line that has maintained high consumer demand since its initial launch in 2022. The new release introduces 10 original designs that incorporate motifs representing Kinokuniya’s culinary world, including private-label groceries, bread, wine glasses, and cutlery.

The color palette is based on traditional Japanese hues, offering a more diverse selection for consumers. The rollout begins on the official online store at 8:00 PM on June 9 (Tuesday), followed by physical retail availability at Kinokuniya locations (excluding select stores) on June 10 (Wednesday).

Product Features and Functionality: - Dual-sided design: The front features the Kinokuniya logo, while the back showcases original food-themed illustrations. - Thermal efficiency: Equipped with a top zipper to maintain internal temperature and prevent items from falling out. - Storage convenience: Includes an internal mesh pocket suitable for ice packs or small items like point cards. - Portability: Made of lightweight polyester, the bag can be secured with an attached elastic band, making it compact enough for travel or daily use as a sub-bag. - Storage capacity: Despite its lightweight build, the bag is designed to carry bulkier grocery items.

The 'Matomaru Insulated Bag Print' collection includes the following colors: Ama-iro, Sakura, Tsutsuji, Nakabeni, Konjo, Aofuji, Sorairo, Wakakusa, Shirahana, and Sumi. Each unit is priced at ¥1,595 (including tax). The dimensions are approximately 35 cm (H) x 29 cm (W) x 14 cm (D).