When can I start reserving Kinokuniya's eel products for the Day of the Ox?

Reservations are accepted from Monday, June 15th, to Friday, July 17th.

What benefits do I get by reserving?

Featured products listed in the flyer will be offered at a 10% discount from the displayed price (tax included).

What is the most luxurious eel product?

The 'Kinokuniya Unaju Tono-ju' is the most luxurious item, generously featuring Kagoshima eel both on top of and inside the rice in a two-tiered style.

Are there specific pickup times for the products?

Generally, pickup is available after 12:00 PM, but this may vary for certain products or at specific stores (e.g., specific items at the Kichijoji store).

[Kinokuniya] For the Day of the Ox, Indulge in Kagoshima Eel. Reservations for Special Eel Products Begin June 15th (Mon).

Q: Which stores can I pick up the products from?

Pickups are available at five stores: International (Aoyama Store), Kunitachi Store, Todoroki Store, Kichijoji Store, and Kamakura Store.

Published Jun 11, 2026 2:30 AM ・ Updated Jun 13, 2026 11:59 PM ・ 8 min read ・ Source: PR TIMES

Kinokuniya will begin accepting reservations on June 15th for special eel products, including the luxurious 'Tono-ju' (a two-tiered eel rice bowl), grilled eel, and homemade sushi, to celebrate the traditional Day of the Ox. Customers who make reservations during the period will receive a 10% discount on featured items.

July 26th (Sunday) is the Day of the Ox.

Kinokuniya will be accepting reservations for grilled eel, eel rice bowls, and homemade sushi made with eel to coincide with the summer tradition of the Day of the Ox.

For generations, it has been a cherished custom to eat eel on the Day of the Ox to overcome the hot summer. Please enjoy Kinokuniya's carefully prepared, plump, and fragrant eel at home.

The Ultimate Luxury: A Two-Tiered 'Tono-ju' to Savor Eel

This 'Kinokuniya Unaju Tono-ju' is a luxurious two-tiered eel rice bowl generously featuring Kagoshima-produced eel, grilled to perfection, both on top of and within the rice. It is available in limited quantities and by reservation only.

Reservation Bonus: 10% OFF

During the reservation period, we are offering a special bonus where you can reserve featured products from the flyer at 10% OFF the displayed price (tax included). Please take this opportunity to enjoy Kinokuniya's proud eel products.

Reservation Period: Monday, June 15th - Friday, July 17th

Product Overview

1. Grilled Eel (Whole Fish) (1 fish)

¥3,456 (tax included)

Whole Kagoshima-produced eel grilled to perfection. Please enjoy the plump and tender texture of this domestic eel.

2. Kinokuniya Unaju Tono-ju (1 box / 1.5 fish)

¥5,184 (tax included)

[Limited Quantity, Reservation Only] A satisfying two-tiered eel rice bowl with plump, fragrant Kagoshima-produced eel, grilled to perfection, layered both on top of and inside the rice.

*You cannot choose the cut of the eel (head or tail side).

3. Kinokuniya Unaju Tokumori (1 box / 1 fish)

¥3,780 (tax included)

A hearty eel rice bowl using one whole Kagoshima-produced eel. Enjoy the fragrant taste of eel grilled and finished with our secret tare sauce, along with its sweet and savory flavor.

4. Kinokuniya Unaju (1 box / half fish)

¥2,138 (tax included)

Made with Kagoshima-produced eel, grilled and finished with our secret tare sauce. This classic eel rice bowl features a sweet and savory sauce that whets the appetite.

*You cannot choose the cut of the eel (head or tail side).

5. Kinokuniya Homemade Eel Nigiri (7 pieces of eel nigiri, 1 piece of tamagoyaki)

¥2,592 (tax included)

Plump, fatty Kagoshima-produced eel is seared and made into nigiri sushi. Enjoy its fragrant flavor.

6. Kinokuniya Homemade Eel Futomaki (1 roll / approx. 18cm)

¥3,132 (tax included)

A colorful roll featuring Kagoshima-produced eel, shrimp, tamagoyaki (rolled omelet), cucumber, and tobiko (flying fish roe). Enjoy Kinokuniya's homemade thick roll.

About Reservations

Reservation Period: Monday, June 15th - Friday, July 17th

Pickup Date: Sunday, July 26th

Eligible Stores: International (Aoyama Store) / Kunitachi Store / Todoroki Store / Kichijoji Store / Kamakura Store

Notes: Photos are for illustrative purposes only. Container and contents may change without notice. Please understand this in advance. Some products are in limited quantities. Please forgive us if they are sold out. All products will be available for pickup after 12:00 PM. For items 5 and 6 only, pickup at the Kichijoji store will be after 1:00 PM. The expiration date for items 5 and 6 is 8:00 PM on the same day for the International (Aoyama Store) and Kichijoji stores, and 10:00 PM on the same day for the Kunitachi, Todoroki, and Kamakura stores. Pickup times may be delayed due to weather or traffic conditions.

Kinokuniya Official Online Store

https://www.super-kinokuniya.jp/

Kinokuniya Official SNS

Instagram: https://www.instagram.com/kinokuniya_super/

X (Twitter): https://twitter.com/S_kinokuniya

Facebook: https://www.facebook.com/superkinokuniya

FACT BOX

Source: PR TIMES
Category: Campaign

[Kinokuniya] For the Day of the Ox, Indulge in Kagoshima Eel. Reservations for Special Eel Products Begin June 15th (Mon).

⚡ Key Points

Reservation Period: Monday, June 15th - Friday, July 17th

Pickup Date: Sunday, July 26th

Eligible Stores: International (Aoyama Store) / Kunitachi Store / Todoroki Store / Kichijoji Store / Kamakura Store

Kinokuniya Official Online Store

Kinokuniya Official SNS

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY