Shizutetsu Store's New Brand '325BALANCE' Launched, Produced by Registered Dietitian Emish

Emish Co., Ltd. (Meguro-ku, Tokyo / Representative Director Maki Shibata) is pleased to announce that it has been in charge of the overall brand production for the launch of the new brand '325BALANCE (Sannigo Balance)' by 'Shizutetsu Store' (Shizutetsu Store Co., Ltd.), a supermarket operating 37 stores mainly in central Shizuoka Prefecture. This production work includes supervision of the brand concept and official website, writing columns for the website and social media, supervision of deli recipes and menus, and in-store display proposals.

Shizutetsu Store's New Brand '325BALANCE' Launched, Produced by Registered Dietitian Emish

Background and Overview

Against the backdrop of an increase in dual-income households and diversification of lifestyles, the need for "healthy meals without requiring time or effort" has been growing year by year. To address these consumer challenges, Shizutetsu Store has launched the new brand '325BALANCE' with the theme "A balanced diet just by choosing."

Based on the specialized knowledge of registered dietitians, our company participated from the brand concept design stage. We consistently supported the creation of a brand that achieves "deliciousness," "convenience," and "nutritional balance" as a unified whole, from the perspective of food experts.

Emish's Support Details

Based on our specialized knowledge as registered dietitians, we provided support in the following five areas:

Brand Supervision

Formulation and supervision of the brand concept "A balanced diet just by choosing."

Designing the direction of product development from a nutritional balance perspective.

Website Supervision

Supervision of content for the brand's special website.

Ensuring the accuracy and clarity of nutritional information.

Column Creation

Writing original columns on food and nutrition.

Disseminating information for consumers to easily practice healthy eating habits.

Delicacy Menu Supervision

Supervising recipes for balanced bento boxes, nutritionally designed deli items, and easy-to-prepare menus from a registered dietitian's perspective. Optimization of protein, fat, and carbohydrate balance (PFC ratio) and vegetables, salt, etc.

In-store Display Proposal

Proposing in-store displays that allow customers to experience "a balanced diet just by choosing."

Advising on product combinations and how to present nutritional information.

Supervised Menus (Excerpts)

Supervised Menus (Excerpts)

・Sichuan Chicken Bento

・Makunouchi 226BALANCE Bento

・Duck Vegetable Bento

・Ginger Pork Bento

・Chicken Vegetable Bento

・Tsukune Vegetable Bento

About '325BALANCE'

Brand Name: 325BALANCE (Sannigo Balance)

Rollout: To be gradually rolled out at all Shizutetsu Store locations

Main Products: Balanced bento series, nutritionally designed deli items, easy-to-prepare menus, etc.

Special Website: https://www.s-store.co.jp/325balance/index.html

Future Outlook

We will continue to work with Shizutetsu Store to support the development of new seasonal products and expand our nutritional information content. Leveraging our expertise as registered dietitians, we will contribute to delivering "effortlessly sustainable, delicious, and healthy meals" to consumers from supermarket shelves.

About Shizutetsu Store Co., Ltd.

Company Name: Shizutetsu Store Co., Ltd. [Store Name] Shizutetsu Store

Representative Director: Toshimi Morishita, President and Representative Director

Head Office Location: 95 Suehiro-cho, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 420-8555

Business Activities: Supermarket operations (37 stores mainly in central Shizuoka Prefecture)

Affiliated Companies: Shizuoka Railway Co., Ltd., and 24 other group companies

URL: https://www.s-store.co.jp/

About Emish Co., Ltd.

Company Name: Emish Co., Ltd.

Representative: Maki Shibata, Representative Director

Location: 3-13-15 Minami, Meguro-ku, Tokyo, 152-0013

Established: September 12, 2012

Business Activities: ・Recipe development and photography

・Casting of food specialists

(Registered dietitians, culinary researchers, food coordinators, etc.)

・Product development and consulting

・Kitchen studio operation, etc.

URL: https://www.e-mish.com/

Centered around Representative Director Maki Shibata, who holds a qualification as a registered dietitian, the company operates the food specialist network "Dietitian Lab®" and "Love Table Labo" with the mission of "filling dining tables with smiles." They provide content planning and PR support to food and consumer goods manufacturers.