Emish Handles New Product Photography, Food Styling, and Video Production for the Relaunch of 'Curry no Tsubo' Retort Series

Emish Handles New Product Photography, Food Styling, and Video Production for the Relaunch of 'Curry no Tsubo' Retort Series

Emish Co., Ltd. (Meguro-ku, Tokyo / President: Maki Shibata) has been responsible for still photography, food styling, and social media video production and editing for the relaunch of 'Curry no Tsubo Retort Series,' a popular product by Press Alternative Co., Ltd. (Meguro-ku, Tokyo / President: Yasayuki Kawamura), operating the fair trade brand 'Third World Shop.' The relaunched products have been available since Friday, July 3, 2026.

Background and Overview

'Curry no Tsubo' is a popular series from Third World Shop that allows households to easily enjoy authentic Sri Lankan curry. This relaunch refreshes the product lineup by including two types of curry and chutney in one box, enabling customers to enjoy the traditional Sri Lankan dining experience—known as the 'Sri Lankan Plate'—from the comfort of their homes.

To clearly convey the unique Sri Lankan culinary experience of 'mixing and savoring' through photos and videos, Emish comprehensively supported the still photography, food styling, and social media video production and editing for the three new product lines: Pork Keema × Dal, Chicken × Chickpea, and Jackfruit × Dal.

Emish's Support Services

Curry no Tsubo Visuals

Still Photography

Emish handled a series of photography to highlight the charm of the new products, including visuals that showcase the packaging's presence and texture. Careful attention was paid to composition and lighting to create eye-catching visuals suitable for both in-store and online displays.

New Product Collection Shot

Food Styling

Emish was responsible for the overall presentation of the relaunched products, ensuring each product's unique characteristics were clearly conveyed. The arrangement and presentation were adjusted for each shot to highlight both the appeal of the packaging design and the richness, texture, and vibrant colors of the ingredients inside.

Curry no Tsubo Usage Video

Video Production and Editing

Emish produced a recipe video to clearly explain the basic usage of the 'Curry no Tsubo Paste' in the product series. The video was edited with a dynamic pace to intuitively convey cooking tips, making it accessible even to first-time users.

▼ Watch the produced video here (Instagram Reel)

https://www.instagram.com/reel/DZ8_9KgpdXb/

Product Overview

Product Name: Curry no Tsubo Retort Series Release Date: Friday, July 3, 2026 Lineup: Pork Keema × Dal, Chicken × Chickpea, Jackfruit × Dal (each set includes chutney) Sales Locations: Third World Shop Online Store, nationwide retailers, and others URL: https://www.p-alt.co.jp/food/retortcurry/

For more details, please refer to the official press release below: https://prtimes.jp/main/html/rd/p/000000001.000185472.html

Company Overview: Press Alternative Co., Ltd.

Company Name: Press Alternative Co., Ltd. Representative: President Yasayuki Kawamura Head Office: 2-7-10-102 Mita, Meguro-ku, Tokyo 153-0062 Business: Import and sale of curry, chocolate, coffee, dried fruits, nuts, black tea, oolong tea, maple syrup, wine, and more URL: https://www.p-alt.co.jp/

Company Overview: Emish Co., Ltd.

Company Name: Emish Co., Ltd. Representative: President Maki Shibata Location: 3-13-15 Minami, Meguro-ku, Tokyo 152-0013 Established: September 12, 2012 Business: - Recipe development and photography - Casting of food specialists (registered dietitians, culinary researchers, food coordinators, etc.) - Product development and consulting - Kitchen studio operations, and more URL: https://www.e-mish.com/

Led by President Maki Shibata, a registered dietitian, the company operates food expert networks 'Eiyoshi Lab®' and 'Love Table Labo.' with the mission of 'filling dining tables with smiles,' providing comprehensive content planning and PR support for food and consumer goods manufacturers.