NEXCO East Japan Aretract Co., Ltd. (Minato City, Tokyo) will host the 'Nagano Prefecture 150th Anniversary Fair' at highway service areas and parking areas (hereinafter 'SA/PA') to commemorate the 150th anniversary of Nagano Prefecture's founding.

The fair will feature a selection of souvenirs unique to the Shinshu region. Additionally, a limited number of highway-exclusive, original-design cans will be sold in collaboration with 'Nemoto Hachimanyaisogoro,' a long-established brand beloved as a staple on Nagano dinner tables.

2026 Limited-Edition Year Model Arrives with Highway-Exclusive Original Design!

The 2026 year model 'Nagano Prefecture 150th Anniversary Can,' sold by 'Nemoto Hachimanyaisogoro,' will be available exclusively at highway SA/PAs as a limited-edition anniversary can with an original design found nowhere else. Last autumn's anniversary can sold out within a week in some areas, making it a highly popular product. Be sure to purchase yours early.

※ What is a Year Model Can?

A limited-edition shichimi pepper can by 'Nemoto Hachimanyaisogoro' that changes its design each year to reflect an annual theme. The 2026 model celebrates the 150th anniversary of Nagano Prefecture's establishment, featuring the prefecture's PR character 'Alkuma' guiding visitors at four famous local sites. Not only the design but also the chili peppers used as ingredients are exclusively grown in Nagano Prefecture, creating a special flavor deeply connected to the region.

Target Areas

Joshinetsu Expressway: Yokokawa SA (both directions), Sakudaira PA (both directions), Tohbu Yudomaru SA (both directions),

Matsushiro PA (both directions), Obuse PA (both directions), Chikumagawa Sakaki PA (both directions),

Nagano Expressway: Yasugi SA (both directions)

Total: 14 locations

Event Period

August 1, 2034 (Sat) – August 31, 2034 (Mon), Reiwa 8

For details, please visit 'Drive Plaza'

＞＞https://www.driveplaza.com/sapa/event_campaign/detail/nagano150th.html

FACT BOX

  • Source: PR TIMES
  • Category: Event