Collaborative Initiative between Earth Corporation and France Bed

Earth Corporation and France Bed have announced the inclusion of the MA-T® technology PR logo on the uniforms worn by delivery staff in their nursing care rental services.

This initiative is part of a promotional strategy aimed at increasing sales and awareness for MA-T® (Matching Transformation System®), an oxidation control technology developed by Earth Corporation.

### Background

In November 2020, Earth Corporation established the Japan MA-T Industrial Association to promote the social implementation of MA-T® technology. Unlike traditional alcohol or chlorine-based disinfectants, MA-T® has been verified by third-party organizations for its deodorizing and disinfecting effects, and it has already been implemented by airlines, hotels, hospitals, and nursing care facilities.

France Bed is committed to improving hygiene standards in its nursing care rental services, and MA-T®-based agents and products have been actively utilized in their operations.

### Overview of Uniform Logo Placement

The MA-T® PR logo will be placed on the sleeves of the uniforms worn by France Bed’s delivery staff. As these staff members have daily, direct contact with service users, their families, and medical/nursing professionals, the company aims to use this as a high-reliability touchpoint to communicate the value of the MA-T® brand and technology.

### About MA-T®

MA-T® stands for Matching Transformation System® and is an innovative oxidation control technology. It generates the necessary amount of aqueous radicals from chlorite ions exactly when required to eliminate viruses and various bacteria. The technology is expected to be widely applied in fields such as medical and pharmaceutical development, agriculture, forestry, and energy.

### About France Bed Co., Ltd.

France Bed specializes in the manufacturing and sales of bedding and furniture, as well as the rental and sales of welfare equipment for medical and nursing care fields. The company contributes to improving the Quality of Life (QOL) of its users through services that include hygiene management and maintenance.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: MA-T®