Company that thought 'We have no strengths' achieved 580% gross profit in 14 months. Our dream is to create a society where everyone knows their 'own value' and is chosen for who they are. #AprilDream

Earth Light Inc. (Representative Director Daichi Kobayashi) announced its dream on April 1, 2026, as part of the April Dream initiative: "creating a society where people are chosen, not by price." This is not about our business, but about the future we genuinely want to realize.

"We don't really have any strengths."

I can't count how many times I've heard this phrase when talking to business owners we support. However, every time we hear it, we become convinced: "This person is the one who least sees their own value." It's not that they have no strengths; it's just that they are not treating their strengths as strengths.

Representative Daichi Kobayashi's Original Experience

Until 2016, I was chasing the typical "car dealer success story." 10 to 15 cars were sold every month, employee salaries increased, and by the numbers, everything was going smoothly. However, due to the busyness, I gradually forgot what was most important. While saying "for the happiness of employees," seeing exhausted staff made me realize for the first time, "What am I doing?" and "This isn't the kind of company I wanted to create." Business owners who try to compete on "price" or "functionality" will only have their functionality bought, compete with other companies, and inevitably be beaten down on price. As a result, they lose time to create the future. That was exactly me back then. That's why I don't want business owners with similar values to experience the same thing. To escape from "selling limited time" and "losing sight of the original purpose," both the business owner and the employees working there...