Eastone Co., Ltd. (Headquarters: Sapporo, Hokkaido; President and CEO: Yasumasa Oyama), which operates restaurants such as 'Yakitori Dining Itadaki Kokochan' and 'Fresh Hokkaido Wheat Pasta: Mugi to Tamago' across Tohoku and Kanto regions, will open a new location of its Hokkaido-focused Italian restaurant, 'Hokkaido Italian Mia Bocca,' at Keikyu Department Store Ue-Kōhoku on Wednesday, July 22, 2026.
Ue-Kōhoku, a major southern gateway of Yokohama bustling with shoppers, commuters, and students, now welcomes a new, inviting space inside the Keikyu Department Store—directly connected to the station. This location offers a relaxed atmosphere perfect for dropping by after shopping or work.
Grand Opening Specials
To celebrate the opening, exclusive events will be held at the Keikyu Department Store Ue-Kōhoku location:
① July 22 (Wed) – July 24 (Fri), 2026
Hokkaido Margherita Pizza: Regularly priced at ¥1,749, available for just ¥1,100 during the promotion period (tax included).
※ Photo is for illustrative purposes only. Items shown in the photo, such as glass wine, are not included in the offer.
② On July 22, 2026, guests will receive a ¥100 off coupon valid for their next visit.
※ While supplies last.
※ Limited to customers dining in-store.
※ Not valid with other coupons or services.
※ One coupon per transaction.
The Mia Bocca Difference
Mia Bocca is a casual Italian restaurant built on the concept of 'Enjoying Hokkaido’s bounties through Italian cuisine.' We deliver carefully selected ingredients from Hokkaido’s land and sea, crafted into exquisite dishes.
① Premium Hokkaido Ingredients: We use 100% Hokkaido-grown wheat flour—known for its natural sweetness—for our signature pizza dough, along with specialty ingredients like Tokachi mozzarella cheese.
② Authentic Wood-Fired Pizza and Premium Pasta: Our pizzas are hand-stretched upon order and baked in high-temperature ovens, achieving a crisp exterior and chewy interior. Our pasta is cooked using a method that maximizes the rich flavors of Hokkaido-sourced ingredients.
③ Unmatched Satisfaction for Every Occasion: From casual lunch sets to special dinner party plans, we offer affordable pricing for everyday use while delivering authentic taste and a rich dining experience.
Modern, Open Store Design Inspired by Wood and Hokkaido Nature
The newly opened 'Mia Bocca Ue-Kōhoku' features a modern, casual space centered on warm wood materials, creating a relaxed yet sophisticated ambiance.
The store entrance is designed in an open layout without partitions, allowing the lively atmosphere inside to be felt from the corridor. Guests are welcomed by a chic logo featuring Hokkaido’s silhouette and a playful chalk-art-style menu board.
Step inside, and you’ll find a striking space with wood-textured partitions and modern designer lighting. The rear dining area features large windows, offering a luxurious layout where guests can enjoy beautiful night views during dinner.
Whether it’s a lively family meal, a romantic date, a celebration, or a casual after-work dinner, we offer a comfortable space that fits every moment of daily life.
Official Website: https://www.eastone.co.jp/mia-bocca/
Official Instagram: https://www.instagram.com/miabocca_official/
Menu:
Store Name: Hokkaido Italian Mia Bocca Ue-Kōhoku Keikyu Department Store
Opening Date: Wednesday, July 22, 2026, 11:00 AM
Location: Restaurant Floor, Keikyu Department Store, 1-6-1 Ue-Kōhoku Nishi, Minami-ku, Yokohama City, Kanagawa Prefecture
Business Hours: 11:00 – 22:00 (Last Order 21:30)
Seating Capacity: 78 seats
Access: Directly connected to 'Ue-Kōhoku Station' via Keikyu Line and Yokohama Municipal Subway
Company Name: Eastone Co., Ltd.
Headquarters: 3-2-13, 12-jo Nishi, Kita-ku, Sapporo, Hokkaido
Representative: President and CEO Yasumasa Oyama
Business Operations: Operates 47 restaurants across Sapporo, Sendai, and the Kanto region, including 'Hokkaido Italian Mia Bocca,' 'Hokkaido Yakitori Itadaki Kokochan,' and 'Fresh Hokkaido Wheat Pasta: Mugi to Tamago' (as of July 2026)
Founded: July 1990
Capital: ¥48 million
URL: https://www.eastone.co.jp/
Media Inquiries: 011-717-5331
https://www.eastone.co.jp/questionnaire/ (Please use the 'Media Inquiry' tag for contact)
FACT BOX
- Source: PR TIMES
- Category: 新店情報