Eastone Co., Ltd. (Headquarters: Sapporo, Hokkaido; President and CEO: Yasumasa Oyama), which operates restaurants such as 'Yakitori Dining Itadaki Kokochan' and 'Fresh Hokkaido Wheat Pasta: Mugi to Tamago' across Tohoku and Kanto regions, will open a new location of its Hokkaido-focused Italian restaurant, 'Hokkaido Italian Mia Bocca,' at Keikyu Department Store Ue-Kōhoku on Wednesday, July 22, 2026.

Ue-Kōhoku, a major southern gateway of Yokohama bustling with shoppers, commuters, and students, now welcomes a new, inviting space inside the Keikyu Department Store—directly connected to the station. This location offers a relaxed atmosphere perfect for dropping by after shopping or work.

Grand Opening Specials

To celebrate the opening, exclusive events will be held at the Keikyu Department Store Ue-Kōhoku location:

① July 22 (Wed) – July 24 (Fri), 2026

Hokkaido Margherita Pizza: Regularly priced at ¥1,749, available for just ¥1,100 during the promotion period (tax included).

※ Photo is for illustrative purposes only. Items shown in the photo, such as glass wine, are not included in the offer.

② On July 22, 2026, guests will receive a ¥100 off coupon valid for their next visit.

※ While supplies last.

※ Limited to customers dining in-store.

※ Not valid with other coupons or services.

※ One coupon per transaction.

The Mia Bocca Difference

Mia Bocca is a casual Italian restaurant built on the concept of 'Enjoying Hokkaido’s bounties through Italian cuisine.' We deliver carefully selected ingredients from Hokkaido’s land and sea, crafted into exquisite dishes.

① Premium Hokkaido Ingredients: We use 100% Hokkaido-grown wheat flour—known for its natural sweetness—for our signature pizza dough, along with specialty ingredients like Tokachi mozzarella cheese.

② Authentic Wood-Fired Pizza and Premium Pasta: Our pizzas are hand-stretched upon order and baked in high-temperature ovens, achieving a crisp exterior and chewy interior. Our pasta is cooked using a method that maximizes the rich flavors of Hokkaido-sourced ingredients.

③ Unmatched Satisfaction for Every Occasion: From casual lunch sets to special dinner party plans, we offer affordable pricing for everyday use while delivering authentic taste and a rich dining experience.

Modern, Open Store Design Inspired by Wood and Hokkaido Nature

The newly opened 'Mia Bocca Ue-Kōhoku' features a modern, casual space centered on warm wood materials, creating a relaxed yet sophisticated ambiance.

The store entrance is designed in an open layout without partitions, allowing the lively atmosphere inside to be felt from the corridor. Guests are welcomed by a chic logo featuring Hokkaido’s silhouette and a playful chalk-art-style menu board.

Step inside, and you’ll find a striking space with wood-textured partitions and modern designer lighting. The rear dining area features large windows, offering a luxurious layout where guests can enjoy beautiful night views during dinner.

Whether it’s a lively family meal, a romantic date, a celebration, or a casual after-work dinner, we offer a comfortable space that fits every moment of daily life.

Official Website: https://www.eastone.co.jp/mia-bocca/

Official Instagram: https://www.instagram.com/miabocca_official/

Menu:

Store Name: Hokkaido Italian Mia Bocca Ue-Kōhoku Keikyu Department Store

Opening Date: Wednesday, July 22, 2026, 11:00 AM

Location: Restaurant Floor, Keikyu Department Store, 1-6-1 Ue-Kōhoku Nishi, Minami-ku, Yokohama City, Kanagawa Prefecture

Business Hours: 11:00 – 22:00 (Last Order 21:30)

Seating Capacity: 78 seats

Access: Directly connected to 'Ue-Kōhoku Station' via Keikyu Line and Yokohama Municipal Subway

Company Name: Eastone Co., Ltd.

Headquarters: 3-2-13, 12-jo Nishi, Kita-ku, Sapporo, Hokkaido

Representative: President and CEO Yasumasa Oyama

Business Operations: Operates 47 restaurants across Sapporo, Sendai, and the Kanto region, including 'Hokkaido Italian Mia Bocca,' 'Hokkaido Yakitori Itadaki Kokochan,' and 'Fresh Hokkaido Wheat Pasta: Mugi to Tamago' (as of July 2026)

Founded: July 1990

Capital: ¥48 million

URL: https://www.eastone.co.jp/

Media Inquiries: 011-717-5331

https://www.eastone.co.jp/questionnaire/ (Please use the 'Media Inquiry' tag for contact)

FACT BOX

  • Source: PR TIMES
  • Category: 新店情報