Echigo Yakuso Co., Ltd. announced a package renewal for its craft gin soda, 'THE HERBALIST YASO Gin Soda.' The new design aims to intuitively convey the product's natural sweetness and rich botanical aroma, offering a more refined, simple aesthetic that blends seamlessly into daily dining and relaxing moments. The beverage itself retains its original flavor, featuring a base spirit made from 80 wild herbs blended with 20 additional botanicals like juniper berries, spices, and grapefruit. It uses no artificial sweeteners, flavors, or preservatives. Additionally, a new TV commercial titled 'My Everyday' starring Niigata-born actress Nanami Asahi will begin broadcasting exclusively in Niigata Prefecture on June 5, 2026, showcasing the drink's natural alignment with everyday life. The product is available at supermarkets and convenience stores in Niigata for a suggested retail price of 199 yen (tax included).

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  • Source: PR TIMES
  • Category: business