Announcement of the Launch of New Product 'THE HERBALIST YASO GIN FRESH'

Echigo Yakuso Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture; Representative Director: Kazushi Tsukada) will launch a new product, 'THE HERBALIST YASO GIN FRESH,' on Friday, July 10, 2026, as part of the regular lineup of 'THE HERBALIST YASO GIN.'

This product is a refreshing floral gin reminiscent of waterside scenery. It features a complex, layered flavor profile combining the savory notes of cucumber and melon with the vibrant aromas of rose geranium and lavender. Enjoy a fragrance that evokes the image of flowers blooming by the water in early summer.

'Blending Method' to Bring Out the Individuality of Each Botanical

Utilizing the 'blending method,' a hallmark of the YASO GIN series, each botanical is individually distilled. Juniper berries, cucumber, melon, and rose geranium are each distilled separately, with atmospheric and vacuum distillation methods carefully selected based on the raw material. This meticulous process draws out the unique characteristics of each ingredient, creating a complex and three-dimensional flavor profile.

Distillation Designed to Maximize the Charm of Cucumber

For this product, special focus was placed on maximizing the freshness of cucumber. Sliced cucumbers are steeped in the base spirit and also placed in the distillation basket, extracting not only the characteristic fresh aroma of cucumber but also subtle savory and bitter notes. The robust backbone of juniper berries is complemented by the freshness of cucumber and the green notes of melon, forming a distinctive flavor profile unique to this product.

Botanicals That Add Elegance and Finish

Rose geranium, lavender, and magnolia provide a vibrant floral character, while lemon, cinnamon, and green coriander add a subtle spiciness. The result is a harmonious blend of freshness and floral elegance, embodying the signature floral style of YASO GIN.

Recommended Way to Enjoy

We recommend enjoying it as a gin and tonic. Pour the product into a glass filled with ice and mix with tonic water to release the floral aromas along with the carbonation. On the palate, in addition to the structured taste of juniper berries, the fruity nuances of cucumber, enhanced by the tonic, spread pleasantly.

Release Date

July 10, 2026 (Friday) at 12:00 PM Sales begin on the YASO online store

Product Overview

Product Name: THE HERBALIST YASO GIN FRESH

Capacity: 700ml

Alcohol Content: 45%

Price: ¥6,380 (tax included)

Fresh, vibrant, and yet deeply layered in flavor. THE HERBALIST YASO GIN FRESH offers a light and refreshing moment in daily life, reminiscent of an early summer scene by the water.

About Echigo Yakuso Co., Ltd.

Echigo Yakuso Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture) operates under the philosophy of 'Fermentation for Health and Beauty,' developing products that harness the power of wild herbs and fermentation. The company produces health-supporting products such as enzyme drinks made from 80 types of ingredients and 'Mai Kimuchi.' Additionally, it utilizes alcohol produced as a byproduct of fermentation to launch 'THE HERBALIST YASO,' a spirits brand that highlights the aromas of wild herbs. The company promotes circular production that leverages regional resources and actively engages in social contributions through initiatives like 'Yomogi Chan.' It has also been certified as a 'Healthy Business Manager 2025,' demonstrating its commitment to creating a workplace that prioritizes employees' physical and mental well-being. Echigo Yakuso is dedicated to spreading a new 'fermentation culture' that connects nature, region, and people.

Contact Information

Company Name: Echigo Yakuso Co., Ltd.

Representative Director: Kazushi Tsukada

Address: 73 Oezukuya, Joetsu City, Niigata Prefecture 942-0055

Business: Manufacturing and sales of health foods (enzyme products), kimchi, and alcoholic beverages (spirits)

Echigo Yakuso Corporate Website: https://echigoyakuso.co.jp/

THE HERBALIST YASO Official Website: https://yaso80gin.jp/

Instagram: https://www.instagram.com/yaso_gin/

X: https://x.com/Ey_Distillery