On June 5, 2026, Hifumi Shobo, a subsidiary of Edia Co., Ltd., launched 'Meltia Books,' a new women's teens' love novel label centering on isekai romance. The name 'Meltia' combines the Latin 'mel' (honey) and English 'mellow' to evoke sweet, melting experiences. Two launch titles were released on June 5: 'When I left my salty fiancé and went on a trip, the prince I thought I threw away followed me' by Nojika Nasu and 'Goodbye, birdcage love' by Mirei. The label aims to deliver sweet, slightly mature romance to its readers. The label's concept is 'Melting heart and body, stimulating love romance inviting maidens.'

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  • Source: PR TIMES
  • Category: business