2ndfocus Handled Brands on Sale for Limited Time During "Amazon Prime Day"
2ndfocus [Second Focus] (operated by E&I Creation Inc.) will participate in the "Early Bird Sale" he… · 2026-07-07
E＆Iクリエイション News Releases
Focus Gear Completes "Seven-Element Lens" Homage Lens, "POLAR SOLARON-M 35mm F2.0 SPHERICAL" Final Edition by Focus Gear Released
2ndfocus (operated by E&I Creation Co., Ltd.) will release the manual focus lens "POLAR SOLARON-M 35… · 2026-07-02
Pocket-sized made even thinner and lighter. SG-image's first Micro Four Thirds AF lens "AF 25mm F1.8" added to lineup & pre-sale starts at 2ndfocus!
2ndfocus [Second Focus] (operated by E&I Creation Inc.) will release the SG-image AF interchangeable… · 2026-07-03
2ndfocus Brands Up to 35% OFF at "Amazon New Life Sale Final"!
2ndfocus (operated by E&I Creation Co., Ltd.) is participating in the "Amazon New Life Sale Final" a… · 2026-03-31
Experience Medium Format Sensor Depiction with a Large F1.2 Aperture. Announcing the New Release of SG-image's First Medium Format Lens, the 'SG-image 75mm F1.2'
SG-image has announced its first medium format lens, the 75mm F1.2, a manual focus lens for Fujifilm… · 2026-03-27
AstrHori AF 85mm F1.8 II / AF 27mm F2.8 STM: Latest Firmware Released
2ndfocus (operated by E&I Creation Inc.) has released the latest firmware for AstrHori AF 85mm F1.8 … · 2026-04-03
Improved Operability and Texture with Natural Wood x Custom Design. YUWOOD Releases New Grip Integrated Base Plate for OM SYSTEM OM-5 Mark II and OM-3
2ndfocus introduces a new YUWOOD wooden grip base plate exclusively for OM SYSTEM OM-5 Mark II and O… · 2026-04-10
AstrHori AF 85mm F1.8 II / AF 27mm F2.8 STM: Latest Firmware Released
2ndfocus (operated by E&I Creation Inc.) has released the latest firmware for AstrHori AF 85mm F1.8 … · 2026-04-03
New 'Wood Grip Integrated Base Plate' (Walnut Model) for Nikon Zf Released
2ndfocus has launched the 'Wood Grip Integrated Base Plate' (Walnut Model) for Nikon Zf under the YU… · 2026-06-12
AstrHori AF 85mm F1.8 II / AF 27mm F2.8 STM: Latest Firmware Released
2ndfocus (operated by E&I Creation Inc.) has released the latest firmware for AstrHori AF 85mm F1.8 … · 2026-04-03
New Release: SG-image AF 35mm F2.2 – A Lightweight, Compact Full-Frame AF Prime Lens Starting from Approx. 157g, Making Everyday Photography Lighter
2ndfocus (operated by E&I Creation Co., Ltd.) is launching the SG-image AF 35mm F2.2, a full-frame c… · 2026-04-30
New Launch: YUWOOD Grip Integrated Base Plate for OLYMPUS Film Cameras
E&I Creation, operator of 2ndfocus, will release a grip-integrated base plate for OLYMPUS OM series … · 2026-05-20
2ndfocus Brand Products Available at Limited-Time Prices During 'Amazon Smile SALE'
2ndfocus, operated by E&I Creation Co., Ltd., is participating in the 'Amazon Smile SALE' from May 2… · 2026-05-27
2ndfocus Brand Products Up to 35% OFF in 'Amazon New Life Sale Final'!
E&I Creation Co., Ltd. is participating in the Amazon New Life Sale Final, offering discounts on Ast… · 2026-03-31
2ndfocus Brands Up to 35% OFF at "Amazon New Life Sale Final"!
2ndfocus (operated by E&I Creation Co., Ltd.) is participating in the "Amazon New Life Sale Final" a… · 2026-03-31
2ndfocus Handled Brand Products Up to 30% OFF at "Amazon Smile SALE Golden Week"!
2ndfocus, operated by E&I Creation Inc., is participating in the "Amazon Smile SALE Golden Week" hel… · 2026-04-30
New Release: 'AKuser BE THE ULTIMATE Thumb Rest', Beautifully Tailored for Leica M11/M10 Series
2ndfocus will release a premium hot-shoe thumb rest for Leica M11/M10 series under the brand 'AKuser… · 2026-04-24