Eight Peaks Co., Ltd. (Headquarters: Chino City, Nagano Prefecture, Representative Director: Yuma Saito, hereinafter "Eight Peaks") plans to open its first directly managed draft beer specialty store, "8Peaks ALE STAND," for its craft beer brand "8Peaks BREWING," on April 25, 2026 (Saturday) on the 1st floor of the Bellvia building directly connected to Chino Station, within 8Peaks Living.

Store image of "8Peaks ALE STAND" scheduled to open on the 1st floor of the Bellvia building directly connected to Chino Station.

In conjunction with this, Eight Peaks launched a project on the crowdfunding platform "GREEN FUNDING" on March 25, 2026 (Wednesday) for the store's opening and the creation of a community exchange hub. (Project page available here)

The target amount is 2.5 million yen. In addition to store development, the project aims to deliver the charm of the Yatsugatake area to more people through planning local events, developing limited edition beers, and strengthening regional collaboration initiatives.

8Peaks BREWING is a craft beer brand founded in 2018 in Tateshina Highlands, Chino City, Nagano Prefecture. Using the pure, soft water of Tateshina Highlands and carefully selected malt and hops, they have continued to brew beer with a strong connection to the region. In 2026, as they enter their 9th year of operation, they will open their first directly managed draft beer specialty store and work to promote the new charm of the region from the station.

The new store, "8Peaks ALE STAND," aims to be more than just a restaurant. It is intended to be a place where locals, travelers, hikers, and people returning from work can naturally interact and find a reason to want to return to this area. Conversations will spark over a local Yatsugatake beer, and the charm of the region will be shared. They will nurture such a "place to return to" from Chino Station.

[Features of the New Store "8Peaks ALE STAND"]

At "8Peaks ALE STAND," draft beer brewed with Yatsugatake's soft water will be served from 8 taps. The characteristic feature is the fresh taste unique to unpasteurized beer, achieved through gas conditioning optimized for each type of beer. By bringing together diverse people, such as those stopping by after hiking or sightseeing, locals enjoying it daily, and those savoring a drink after work, the store will create new regional connections in front of the station.

[Crowdfunding...]

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  • Source: PR Times
  • Category: News