Press Release: BE-CooL Cooler Backpack
ejp LLC (located at 6F, West Shinjuku Mizuma Building, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo; Representative: Hidekazu Enomoto) began accepting pre-orders for the 'BE-CooL Cooler Backpack' from German company WUNASIA via the crowdfunding platform 'Makuake' on May 26, 2026, at 10:00 AM.
Early-bird supporters can receive the product at a special price of up to 30% off.
### Background: Applying 26 years of insulation technology to a backpack
BE-CooL, created by German cooler bag specialist WUNASIA, condenses 26 years of 'insulation technology that blocks outside air' into a backpack. This multi-layer insulation structure, a testament to their expertise, was originally applied to protect laptops and tablets from summer heat damage, keeping the interior in optimal condition. From commutes and school runs to beaches and outdoor activities, the capacity can be freely adjusted from 13.5L up to 22L.
### Four Key Features of BE-CooL
- **Up to 7-layer Insulation Structure:** Adopted in the back panel, this structure maintains internal temperature against external heat for 9 hours under 35℃±2℃ conditions, proven by performance testing. - **Adjustable Roll-top Capacity:** The roll-top design allows for seamless capacity adjustment from 13.5L up to 22L. - **Comfortable to Wear:** Breathable mesh material and wide padded shoulder straps ensure comfort even during long-term use. - **Urban German Design:** Features a stylish form that blends into city life, making it suitable for daily use.
FACT BOX
- Source: PR TIMES
- Category: New Product