Elecom Refreshes Corporate Logo to Mark 40th Anniversary

Elecom Co., Ltd. (Headquarters: Chuo-ku, Osaka; President and Executive Officer: Koichi Iwami) celebrated its 40th anniversary on May 28, 2026. To mark this milestone, the company has announced a complete refresh of its corporate logo. Starting today, the company will begin transitioning to the new logo and its associated brand mark.

The new corporate logo was designed by the internationally acclaimed artist Asao Tokolo. The primary color is 'Moegi-iro' (sprout green), a traditional Japanese color long associated with youth since the Heian period. This color symbolizes growth, derived from the sprouting of plants, representing the vibrant color of fresh leaves, the dynamic growth of forests, and the life nurtured by nature. It embodies the Elecom Group's commitment to continuous growth toward a better future.

Accompanying the logo refresh, a new logotype and brand mark have been created. Both are based on integer ratios, reflecting the simplicity and strength of the design, as well as Tokolo's concept that the design should be 'drawable by anyone using only a ruler and compass.' The brand mark is inspired by the universal power icon found on electronic devices. By mapping 'ON' and 'OFF' to '1' and '0,' the mark is widely recognized, resembles the letter 'E' for Elecom, and highlights the company's connection to electronics. The mark is tilted upward to convey positive meanings such as rise and growth.

Artist Asao Tokolo, who studied architecture from a young age, began creating patterns in 2001 with the theme of 'connecting.' Regarding the new logo, he commented, 'I work daily with the desire to create forms that will have the strength to exist 100 years from now. I am proud to say that I have created a shape that I can confidently pass on to the next generation.'

Founded in 1986, Elecom has expanded its business from IT peripherals to include healthcare, gaming, kitchen appliances, beauty products, outdoor gear, and pet electronics. Under its purpose, 'Better being,' the company continues to pursue sustainable growth.