Brain training esports title "Puyo Puyo Trainer" for nursing care facilities to officially launch on October 1, 2026; information sessions and pre-orders to begin

Elecom Co., Ltd. (Headquarters: Chuo-ku, Osaka; President & CEO: Koichi Iwami), in collaboration with Entake Research Inc. (Headquarters: Tokyo; Representative Director & CEO: Kei Takamaru, hereinafter "Entake Research"), GLOE Inc. (Headquarters: Shinjuku-ku, Tokyo; Representatives: Yuya Tanida, Akihito Furusawa; TSE Growth: 9565, hereinafter "GLOE"), and Shochiku Broadcasting Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroshi Ida, hereinafter "Shochiku Broadcasting"), established a production committee (hereinafter "the Production Committee") in February 2026. The committee will officially launch the brain training game "Puyo Puyo Trainer" for nursing care facilities on October 1, 2026.

Prior to the official launch, eight online information sessions will be held in July 2026 for nursing care facilities, medical professionals, local governments, and pharmacy stakeholders nationwide.

※Announcement on February 17, 2026: https://www.elecom.co.jp/news/release/20260217-01/

This service is a "brain training esports" service for nursing care facilities, designed for easy use by the elderly and those in the developmental disability support field, while leveraging the gameplay of the popular puzzle game "Puyo Puyo" developed by SEGA Corporation (Headquarters: Shinagawa-ku, Tokyo; Representative Director, President & COO: Shuji Utsumi, hereinafter "SEGA").

About "Puyo Puyo Trainer"

"Puyo Puyo Trainer" is a subscription-based browser game optimized for nursing care and welfare facilities by the Production Committee, based on SEGA's popular falling block action puzzle game series "Puyo Puyo." It is developed for use in recreation and brain training at nursing care and welfare facilities.

Supervised by medical and nursing care experts, it features a UI/UX design that anyone can easily play. Three modes are planned: a single-player mode, a two-player mode, and a drill mode where players can think ahead and plan their moves with pre-determined falling Puyos.

Puyo Puyo Trainer game selection screen

Features of "Puyo Puyo Trainer"

The UI is designed with consideration for visibility for individuals with disabilities, making it easy to understand. The operability and difficulty are optimized for seniors who are not accustomed to traditional game controls. Furthermore, by accumulating play logs and visualizing score trends, continuous training utilization within facilities is anticipated.

Settings are designed with simple choices to facilitate decision-making, rather than offering extensive customization. To accommodate individuals sensitive to strong light, sound, or effects that may cause discomfort or pressure, the visual and audio effects are kept to a minimum.

"Puyo Puyo Trainer" is an IP utilization casual game created by licensing some visual assets and other elements from SEGA's programming educational material, "Puyo Puyo Programming." SEGA is cooperating in the licensing and supervision of the "Puyo Puyo" IP.

Puyo Puyo Trainer single-player Puyo Puyo play image

Official Launch Outline

Service Name: Puyo Puyo Trainer

Official Launch Date: October 1, 2026

Service Format: Browser-based subscription service

Sales Price *Up to 100 end-users: ¥3,000 (excl. tax) / month, ¥30,000 (excl. tax) / year

Target Audience: Nursing care facilities, day services, after-school day services, community activity support centers, etc.

Additionally, plans are available for corporate and medical professional training, as well as commercial facilities, restaurants, and internal corporate esports tournaments.

Esports Tournaments and Promotional Events Planned

Following the official launch, esports tournaments for nursing care facilities and experience booths at nursing care and welfare exhibitions are planned.

We aim to create a world where seniors can engage in "brain training that can be enjoyed and continued" rather than "forced training," promoting the creation of a new standard for nursing care recreation.

We are currently considering collaboration with local governments, pharmacies, and nursing care providers, and exploring the possibility of connecting with community-based integrated care systems. The Production Committee has formed the "Puyo Puyo Trainer Demonstration Related Parties Team" by entering into an agreement with Dentsu Inc. as the assistant secretariat, Yokosuka City in Kanagawa Prefecture, Sanjo City in Niigata Prefecture, and the Federation of Insurance Pharmacy Managers. With the cooperation of the "Puyo Puyo Trainer Demonstration Related Parties Team," we are developing use cases for each local government and pharmacy.

Puyo Puyo Trainer drill mode "Puyo Puyo Drill" problem example

Prior to the official sales, online information sessions will be held for companies considering introducing the service to their facilities.

Please see below for details.

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Company Information

Elecom was founded in 1986 and expanded its business scale with the advent of the personal computer boom. While primarily developing, manufacturing, and selling IT peripheral products, in recent years, Elecom has expanded into various fields beyond digital areas such as PCs and smartphones, including healthcare, gaming, kitchen appliances, beauty appliances, outdoor products, pet electronics, and solution proposals, continuing to grow by delivering unprecedented comfort and convenience.

Our purpose, "Better being," is the reason for our existence as the Elecom Group. By pursuing better technology and quality, we aim to bring happiness to people worldwide and improve society. We strive for a better global environment and local communities, contributing to a sustainable society and environment. We will continue to pursue what we have valued since our founding and achieve sustainable growth as the Elecom Group.

Company Overview

Company Name: Elecom Co., Ltd.

Headquarters Location: Meiji Yasuda Life Insurance Osaka Myodojima Building 9F, 4-1-1 Fushimi-cho, Chuo-ku, Osaka

Established: May, Showa 61 (1986)

Representative: Koichi Iwami, Director, President & CEO