Automobile Insurance STATION Hits 300,000 Cumulative Users in 5 Years, Growing 1.3x YoY

Element Group (Headquarters: Shibuya-ku, Tokyo; CEO: Tsutomu Kondo), operator of the automobile insurance comparison site 'Automobile Insurance STATION (https://car-h.info/)', has reached a milestone of 300,000 cumulative unique users since its launch in March 2021.

The growth has been particularly rapid recently, with over 4,000 new users in the last 30 days alone—a pace significantly higher than previous growth rates. This surge is attributed to the heightened awareness of 'fixed cost reduction' among drivers in their late 20s to early 50s, amidst continuous inflation and rising insurance premiums. Responding to the need for easy web-based comparisons to alleviate household burdens, the annual user count has grown approximately 1.3 times compared to the previous year.

Three Strengths of Automobile Insurance STATION 1. Comprehensive Coverage of Major Direct Insurers: It covers popular, reasonably priced direct (online) insurance plans for smooth comparison. 2. Specialized Columns for Complex Systems: Expert-written articles explain complex terms like age conditions and gold license discounts, helping even first-time buyers find suitable plans. 3. Objective Information from a User Perspective: Beyond price, the site provides objective info on critical factors like accident response and roadside assistance services.

Future Outlook: Aiming for 330,000 Users by 2026 The site aims to reach 330,000 cumulative users by the end of 2026 by expanding expert-supervised content and improving site usability to adapt to changing economic conditions. The company remains committed to creating a society where every driver can smoothly select the optimal insurance plan.