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PR TIMES: https://prtimes.jp/main/html/rd/p/000000106.000067594.html

As if your own eyelashes are naturally extended! Couture Up Long Mascara is renewed with improved curl power!

Published May 11, 2026 7:00 PM ・ Updated May 28, 2026 6:07 PM ・ 5 min read ・ Source: PR TIMES

Elizabeth Co., Ltd. will relaunch its "Couture Up" brand long mascara, jointly developed with Japan Drug Chain Association and NID, on June 1, 2026. The renewed product features enhanced curling power and improved lasting hold, presented in a stylish new package.

Couture Up Long & Curl Mascara 2 colors in total, 5g, ¥1,800 each (¥1,980 including tax)

New release on Monday, June 1, 2026

*Suggested retail price

Elizabeth Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director and President: Motoki Suzuki) will renew the mascara of "Couture Up," which is jointly developed with the Japan Drug Chain Association and NID (Chuo-ku, Tokyo, Chairman: Shinji Kadoya). The long mascara, which extends like natural eyelashes*1, is newly released with improved curling power! It keeps eyelashes lifted all day long*2. The package design is also more stylish. Please enjoy your daily eye makeup with this product, which provides a beautiful finish and long-lasting curl.

*1 Makeup effect *2 Daytime activity hours

Renewal points ✓ Improved curling power! ✓ New package

<Product Features> Long & Curl Mascara that extends beautifully like natural eyelashes*1! From left: 01 Black, 02 Dark Brown *1 Makeup effect

For beautifully long eyelashes Fibers adhere to eyelashes with each coat. For naturally beautiful length.

＼Renewal point／Improved curling power!

For lifted eyelashes all day long*2 Contains curl-fix ingredients and curl-hold ingredients. Keeps freshly applied curls.

*2 Daytime activity hours

Slim fit brush Easy to apply with a small, versatile brush, catching each individual eyelash firmly.

Strong against sweat, water, tears, and sebum, smudge-proof waterproof Strong against sweat, water, tears, and sebum, contains lasting polymer to prevent smudging.

Eyelash care Contains beauty serum ingredients to care for eyelashes while applying makeup. Biotinoyl Tripeptide-1, Panthenol, Hydrolyzed Keratin (eyelash protection ingredients) Silk, Sodium Hyaluronate (moisturizing ingredients)

Hot water + facial cleanser off Can be removed by softening with hot water and using your usual facial cleanser.

MADE IN JAPAN

【Color lineup】 Image

[How to use] ・Apply the brush to the base of the eyelashes and lift it to the tips. Repeat until desired length is achieved. ・For lower eyelashes and fine details, use the tip of the brush for a clean finish.

Couture Up Series

[Now on sale] Couture Up Lasting Eyeliner 2 colors in total, 0.4mL, ¥1,800 each (¥1,980 including tax)

Adheres perfectly to the skin! Eyeliner with a super fine line that lasts. *Suggested retail price

From left: 01 Black, 02 Dark Brown

【Color lineup】 From left: 01 Black, 02 Dark Brown

Elizabeth official website https://elizabeth.jp

FACT BOX

Source: PR TIMES
Category: New Product