"Elile Hokkaido" Namara Tappuri Series: Fifth Consecutive Year of Initiative - Donating Part of Sales to "Hokkaido Future Challenge Fund"

Daio Paper Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo), which operates the No. 1 hygiene paper product brand "Elile"*1, will donate a portion of the FY2025 sales of its locally-loved paper product brand "Elile Hokkaido" Namara Tappuri series — produced in Hokkaido and sold only within the prefecture — to the "Hokkaido Future Challenge Fund (Hokkaido Future Human Resources Support Fund)", which supports young people who will lead Hokkaido's future.

In relation to this donation, a donation presentation ceremony was held at the Hokkaido Government Building on Friday, June 5, 2026, and we are pleased to announce that the Governor of Hokkaido presented a certificate of appreciation.

(Left) Daio Paper's Ogawa (Right) Hokkaido Governor Suzuki

This initiative has been ongoing since 2021, in line with the company's support for the fund's purpose of encouraging young people in Hokkaido to take on challenges overseas. The FY2025 donation amount is 1,281,292 yen, and with cumulative donations exceeding 5 million yen, the presentation ceremony was held. The company will continue its efforts through the "Elile Hokkaido" Namara Tappuri series, aiming to coexist with the local community through business activities and support the development of Hokkaido and the challenges of the next generation.

About the "Hokkaido Future Challenge Fund"

Established and operated by Hokkaido in December 2016, this fund is based on donations from companies and individuals inside and outside Hokkaido to support young people with a desire to contribute to Hokkaido in their overseas challenges, through a public-private partnership. It offers four support courses: "Student Study Abroad", "Sports", "Culture and Arts", and "Future Craftsman". Support funds are used for overseas travel expenses, accommodation, tuition, etc.

Website: https://www.pref.hokkaido.lg.jp/ss/tsk/mirai-jinzai.html

Donation Overview

[Recipient] Hokkaido Future Challenge Fund (Hokkaido Future Human Resources Support Project)

[Donation Amount] FY2025: 1,281,292 yen

(Cumulative from FY2021 to FY2025: 5,057,413 yen)

[Donation Date] Scheduled for Tuesday, June 30, 2026

*1: INTAGE SRI+ combined total of tissue market, toilet paper market, kitchen paper market, and paper towel market (January-December 2025, manufacturer sales value)

About the Donation Presentation Ceremony

[Date and Time] Friday, June 5, 2026, 13:05-13:25

[Location] Hokkaido Government Building

[Attendees] Naomichi Suzuki (Governor of Hokkaido)

Mitsuru Ogawa (Senior Executive Officer, Home & Personal Care Domestic Business Division, Human & Family Care Sales Headquarters General Manager and Pet Care Sales Headquarters General Manager, Daio Paper Co., Ltd.)

[Overview]

Daio Paper presented a certificate of donation, and Governor Naomichi Suzuki presented a certificate of appreciation. Daio Paper's Ogawa commented, "We will continue to contribute through appealing products and local production for local consumption, and strive to be appreciated by customers."

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- About the "Elile Hokkaido" Namara Tappuri Series -

Aiming to be loved by people in Hokkaido, the company started production and sales of the local brand "Elile Hokkaido" in 2003. Since 2021, the "Namara Tappuri" series, inspired by the vast scale of Hokkaido, has been released and well-received.

Official website: https://www.elleair.jp/elleair-hokkaido

① Namara Tappuri, large capacity size!

Given Hokkaido's geography, people often shop by car and buy daily necessities in bulk. To enable smart shopping in one go, the series offers larger capacity sizes than conventional products. The feature of large capacity is expressed in the familiar Hokkaido dialect "Namara Tappuri" (meaning "a lot"), making the name friendly.

② Package full of Hokkaido charm

To convey the love for Hokkaido through packaging, it features Hokkaido's specialties, animals, and plants.

③ Committed to Hokkaido production

From the process of making paper from pulp to cutting and boxing, everything is done at the Elile Paper Co., Ltd. Akabira Plant (Akabira City, Hokkaido) of the Daio Group. Additionally, the outer boxes and cardboard cases for tissues are also processed within Hokkaido.