Essence for the scalp too. A new simple habit to condition hair and scalp that change with age

Enfactory Inc. (Head Office: Chiyoda-ku, Tokyo, Representative Director: Kenta Kato), which operates the online select shop "Style Store," has launched a new product, "Scalp Essence to Care for Myself" (https://stylestore.jp/products/detail/166761).

This product focuses on the often-overlooked care of the scalp, even though many people apply serum to their face daily. With the desire to "love my own hair even 10 years from now," we propose a new habit starting with the scalp, using carefully selected naturally derived ingredients.

Style Store (https://stylestore.jp/) is a select shop that opened in 2005. We gather items for food, clothing, and shelter from across the country, where the creators are visible, and deliver them along with their backgrounds and episodes. We aim to be a place where we can create a "healthy life" together with our users.

To love my own hair even 10 years from now, simple and easy scalp care

It's harder to get volume than before, it's dry, I feel like I have more gray hair... Changes in hair and scalp felt as we age. Our buyer was surprised to see their scalp showing through their parting more than they expected when they took a photo of the top of their head, which is difficult to see themselves, with their smartphone.

Hair is said to be the "frame of the face," a part that influences one's impression.

"We want to be able to love our own hair even 10 years from now, so we started by conditioning the scalp, which is the foundation, into a healthy state." This is how the development of this product began. We propose a new habit starting with the scalp, as a small investment in your future self, easy to incorporate even in busy daily life.

Carefully selected plant-derived ingredients, including Cordyceps militaris and Tulsi, also used in high-grade Chinese herbal medicines

What we were particular about during development was achieving both "containing ingredients said to approach the scalp" and "being plant-derived and safe to use," in addition to moisturizing.

Among the ingredients, the Cordyceps militaris-derived exosome has been used as a high-grade Chinese herbal medicine since ancient times and is said to help deliver oxygen and nutrients to the scalp through adenosine and other components.

Furthermore, the Tulsi-derived exosome, which has been cherished as a panacea in Ayurveda, India's traditional medicine, is said to approach the scalp's blood circulation and hair follicles, and also affect hair growth.

In addition, we have carefully selected ingredients such as Malus Domestica Fruit Cell Culture Extract and Capsicum Annuum Fruit Extract, which provide a sense of security unique to plant-derived ingredients and are expected to work on the scalp environment itself.

Just a few pumps after washing your hair, then massage it in. Easy to continue even on busy days.

No special procedure is required; simply spray on areas of concern such as the top of the head and temples, and gently massage or brush to spread. The texture is light like a lotion, so you can dry your hair without worrying about stickiness.

It's designed to be a habit that easily fits into your daily life, not only for a few minutes after a bath but also before makeup in the morning or when you want to refresh yourself.

A scent that makes you want to take a deep breath, for days you've worked hard or are tired, a time to care for yourself.

We aimed for a rich and complex scent with depth that makes you want to take a deep breath, inspired by the refreshing herbal scent of geranium, the scent of bitter orange peel, lavender, and the deep scent of sandalwood.

Comfort felt through the five senses, such as scent and texture, is as important as the effect of the ingredients. We hope that you can create a few minutes of refreshing time while enveloped in the scent at the end of a busy day of work or housework. We would be happy if the small habit nurtured with "Scalp Essence to Care for Myself" becomes a small gift to your future self in 10 years.

Making a new habit even easier to adopt

10% off set of 3, also available with the popular Scalp Clean Brush

We also offer a lineup to make starting and continuing a new habit easier.

This is a set with the "Style Store Hair & Scalp Clean Brush," which thoroughly washes away dirt from pores when used during shampooing. By removing dirt from the scalp through brushing before moisturizing with the essence, you can better feel the effects of scalp care.

Additionally, we offer a "3-bottle set" to make it easier to use as a daily habit. By purchasing in bulk, you can continue your scalp care at a more affordable price than buying individually, without worrying about running out.

<Product Details> ■ All Ingredients: Water, Isopentyl Diol, Pentylene Glycol, Cordyceps Militaris Extracellular Vesicle, Ocimum Sanctum Callus Extracellular Vesicle, Malus Domestica Fruit Cell Culture Extract, Shiitake Extract, Paeonia Suffruticosa Root Extract, Isodon Japonicus Leaf/Stem Extract, Tilia Cordata Flower Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Capsicum Annuum Fruit Extract, Yuzu Fruit Extract, Pelargonium Graveolens Flower Oil, Citrus Aurantium Peel Oil, Lavender Oil, Mentha Haplocalyx Oil, Santalum Album (Sandalwood) Oil, Carbomer, Water-Soluble Collagen, Citric Acid, PEG-60 Hydrogenated Castor Oil, Lecithin, Glycerin, Xanthan Gum, 1,2-Hexanediol, BG, Fragrance, Phenoxyethanol ■ Volume: Approx. 50ml ■ Container Size: Approx. 11.8 x 4.2 x 4.2 cm ■ Country of Manufacture: Japan

Now on sale at the online select shop "Style Store" (https://stylestore.jp/)

Scalp Essence to Care for Myself

https://stylestore.jp/products/detail/166761 Scalp Essence to Care for Myself + Scalp Clean Brush Set

https://stylestore.jp/products/detail/166885

Scalp Essence to Care for Myself 3-Bottle Set

https://stylestore.jp/products/detail/166884

About Style Store

Style Store is a select shop that opened in 2005. Since its opening, we have gathered items for food, clothing, and shelter from across the country, where the creators are visible. Products carefully made in their regions of origin not only have excellent design and functionality but also contain wisdom and episodes that offer hints for living. We aim not just to deliver products, but to unearth and convey their backgrounds, connecting with users who share the same values, and creating a "healthy life" together.

We would be very happy if Style Store is perceived not just as a place to buy things, but as a place to encounter hints for a healthy life.

https://stylestore.jp/

About Enfactory Inc.

Head Office Location: Kakinuma Building 4F, 1-9-13 Uchikanda, Chiyoda-ku, Tokyo

Representative Name: Kenta Kato, President and Representative Director

Business Activities: Online shopping business, expert matching business, human resources/organizational development support service business, project development consignment business, regional support business

Capital: 26,900,000 yen

Date of Establishment: April 1, 2011

URL: https://enfactory.co.jp/

[Contact Information for this Matter]

Enfactory Inc. Shopping Unit Contact: Nakai

TEL: 03-6869-6811 FAX: 03-6861-3855 E-mail: [email protected]