Time to care for yourself. "soyhug," a high-oleic soybean protein free of fragrances, preservatives, and artificial sweeteners, now on sale.

Enfactory Inc. (Head Office: Chiyoda-ku, Tokyo, Representative Director: Kenta Kato), which operates the online select shop "Style Store," has launched the "soyhug / Karada wo Itawaru Daizu Protein" (Brown Sugar Kinako: https://stylestore.jp/products/detail/166892, Cocoa: https://stylestore.jp/products/detail/166893), a soybean protein that cares for your body.

It can be difficult to obtain sufficient protein through daily meals for managing physical condition, beauty, and nutritional balance. This product uses 100% rare domestic soybeans that contain approximately 4 times more oleic acid than regular soybeans, and is designed to be gentle on the body, free from fragrances, preservatives, and artificial sweeteners. It can be used for your own self-care as well as a protein habit for the whole family.

Style Store (https://stylestore.jp/) is a select shop that opened in 2005. We gather items for food, clothing, and shelter from across the country, where the creators' faces are visible, and deliver them along with their backgrounds and episodes. We aim to be a place where we can create a "healthy life" together with our users.

For those who want to regulate their physical condition and nutritional balance. For the first step towards "high-quality protein."

As we age, many people may begin to experience concerns about their bodies, such as changes in the firmness and luster of their skin and hair, or a general feeling of fatigue and lack of energy. Protein is not only a "material" for muscles but also for hormones essential for skin, hair, and emotional stability. However, in the midst of busy daily lives filled with work, housework, and childcare, preparing nutritious meals is by no means easy.

"soyhug" was developed with the hope that it could be an opportunity to create "time to care for yourself" for those who are concerned about their physical condition and diet, those who want to face their bodies amidst their busyness, and those who want to relax and unwind at the end of the day, by easily and deliciously incorporating high-quality protein that cannot be fully supplemented by meals alone.

Uses domestic soybeans containing approximately 4 times more high oleic acid than regular soybeans.

We use rare domestic soybeans (non-GMO) that Saga University has spent approximately 40 years researching and developing. The biggest feature is that they contain about 4 times more oleic acid than common soybeans.

Oleic acid is a type of unsaturated fatty acid found in abundance in olive oil, etc., and is said to reduce LDL cholesterol in the blood while increasing HDL cholesterol. It also has the characteristic of being less prone to oxidation compared to other fatty acids. Furthermore, isoflavones contained in soybeans are said to have a similar function to female hormones (estrogen), containing components that are beneficial for women.

It supports the protein intake habits of those who want to be conscious of their dietary balance but find it difficult.

Free of fragrances, preservatives, and artificial sweeteners. Simple ingredients are gentle on the body.

"soyhug" does not use any fragrances, preservatives, or artificial sweeteners. It is made with carefully selected ingredients, including domestic high-oleic soybeans, brown sugar, rice koji, and plant-based lactic acid bacteria.

Since it is made from naturally derived materials, it is easy for the whole family, including children and the elderly, to consume.

"Delicious with less of the characteristic soybean taste." A flavor that is easy to continue daily.

In taste tests, we received feedback on its good taste and drinkability, such as "less of the characteristic grassy or peculiar soybean smell," "the aroma before drinking is not bothersome because there are no fragrances," and "a gentle sweetness."

It has a mild, comforting sweetness with little peculiarity, making it a flavor that even those unaccustomed to drinking protein can continue without difficulty.

Furthermore, the powder is very fine, dissolves quickly, is less likely to clump, and has a smooth texture. This is made possible by manufacturing at a domestic facility with high pulverization technology, which also contributes to its ease of continued daily use.

Can be mixed with milk, soy milk, water, etc., and used in yogurt, pancakes, sweets, etc.

We also recommend enjoying it by incorporating it into your cooking. The package design blends in with your interior even when left out.

In busy daily life, we tend to put ourselves last.

Even if you can't drastically change those days, we hope that by enjoying this delicious cup and increasing the time you spend caring for yourself, such as when you return home tired at night and want to relax at the end of the day, or as a replacement for snacks when you're hungry, that accumulation will lead to well-being.

We would be happy if "soyhug" could help with that, even a little.

< Product Details > ■ Materials/Ingredients:

Brown Sugar Kinako

Soybeans (from Kyushu), Brown Sugar (from Okinawa), Rice Koji (from Okayama), Salt, Plant-based Lactic Acid Bacteria

Cocoa

Soybeans (from Saga), Beet Sugar (from Hokkaido), Cacao Powder (from Peru), Rice Koji (from Okayama), Salt, Plant-based Lactic Acid Bacteria ■ Country of Manufacture: Japan ■ Contents: 280g (per item)

Now on sale at the online select shop "Style Store" (https://stylestore.jp/)

soyhug / Karada wo Itawaru Daizu Protein Brown Sugar Kinako

https://stylestore.jp/products/detail/166892

soyhug / Karada wo Itawaru Daizu Protein Cocoa

https://stylestore.jp/products/detail/166893

soyhug / Karada wo Itawaru Daizu Protein Brown Sugar Kinako Set of 3

https://stylestore.jp/products/detail/166894

soyhug / Karada wo Itawaru Daizu Protein Cocoa Set of 3

https://stylestore.jp/products/detail/166895

About Style Store

Style Store is a select shop that opened in 2005. Since its opening, we have gathered items for food, clothing, and shelter from across the country, where the creators' faces are visible. Products carefully made in their regions of origin have excellent design and functionality, as well as wisdom and episodes that provide hints for living. We aim not only to deliver products but also to connect with users who share the same values by digging up and conveying their backgrounds, and to create a "healthy life" together.

We would be very happy if Style Store could be perceived not just as a place to buy things, but as a place to encounter hints for a healthy life.

https://stylestore.jp/

About Enfactory Inc.

Head Office Location: Kakinuma Building 4F, 1-9-13 Uchikanda, Chiyoda-ku, Tokyo

Representative: Kenta Kato, President and Representative Director

Business Activities: Online shopping business, expert matching business, human resources/organizational development support service business, project development consignment business, regional support business

Capital: 26,900,000 yen

Date of Establishment: April 1, 2011

URL: https://enfactory.co.jp/

[Contact Information for this Matter]

Enfactory Inc. Shopping Unit, Contact: Nakai

TEL: 03-6869-6811 FAX: 03-6861-3855 E-mail: [email protected]