Awaji Island: Partnering with Iwaya Fishery Cooperative to Solve the Problem of Tourists Being Unable to Buy Local Fish

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Press Release Information Title: Awaji Island: Partnering with Iwaya Fishery Cooperative to Solve the Problem of Tourists Being Unable to Buy Local Fish Subtitle: Company Name: Industry: Food service/Prepared meals, Food/Beverage Body (first 8000 characters):

Ryoji Yasui, CEO of ENJI Co., Ltd. (Kobe Head Office: Higashinada-ku, Kobe City, Hyogo Prefecture), an Italian wine import and sales company who has been captivated by Iwaya and lived there for three full years, will grand open "Iwaya Senkyo," a specialty take-out shop for sashimi platters focusing exclusively on fish from Awaji Island, within "Takosute," a tourist hub in Iwaya, Awaji City, Hyogo Prefecture, on April 3, 2026.

Awaji Island, despite having rich fishing grounds, faces a challenge: most of the seafood caught locally is distributed directly to urban markets, hotels, and high-end restaurants through intermediaries, making it difficult for tourists to personally purchase "authentic Awaji Island fish."

Therefore, "Iwaya Senkyo" challenges a new initiative to enhance the time value for tourists by transforming their "wasted time" spent searching for local fish into "time to savor the town."

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■ Background | Why Tourists Can't Buy Awaji Island Fish on Their Own, Despite Being an Island of Fish Most of the fish landed on Awaji Island is distributed directly from fishing ports to urban markets, hotels, and high-end restaurants through intermediaries. The reality is that it is difficult for tourists to efficiently find and purchase "Awaji Island fish" on their own, even if they are particular about it.

It's been three full years since I, who deals in Italian wine, started living in Iwaya. While inviting customers to Awaji Island through wine, they always express their hope:

"Since we've come all the way to Awaji Island, we definitely want to eat local fish caught here."

However, unfortunately, there were also voices saying, "Even if I wanted to find Awaji Island fish, I didn't know where to buy it," and "I spent so much time searching for local fish that I lost time to experience the charm of the town or enjoy the beautiful sunset."

Even if they visit Awaji Island, they return without experiencing the "charm of the town" or "authentic Awaji Island fish." I wanted to change this "wasted time." The idea for "Iwaya Senkyo" began with my desire for "guests to experience the daily life of Iwaya and Awaji Island, which I love, in the best possible way."

Keywords: Awaji Island, Iwaya, direct from fishing port, Awaji Island produce, local fish, sashimi platter, fishing town, breakfast, Takosute, take-out