What company conducted the 2026 survey on SNS and web media usage among Thais regarding travel to Japan?

ENJOY JAPAN Inc., headquartered in Shinjuku-ku, Tokyo, conducted the online survey from February 2 to February 28, 2026, targeting 400 Thais aged 10s to 50s.

Which media platform did Thais find most useful for acquiring travel information about visiting Japan?

According to the ENJOY JAPAN Inc. survey conducted in February 2026, search engines like Google were identified as the most useful media for acquiring information about overseas travel to Japan.

For discovering new products related to Japan, which media platform did Thai respondents prefer most?

The survey by ENJOY JAPAN Inc. found that Facebook and TikTok were the most suitable social media platforms for Thais to discover products related to Japan during February 2026.

What platforms did Thai participants consider most effective for sharing products they liked?

In the February 2026 survey of 400 Thais, Facebook and TikTok were reported as the most suitable platforms for sharing products, according to findings released by ENJOY JAPAN Inc.

Which company collaborated with ENJOY JAPAN Inc. to conduct the inbound travel information survey for Thais?

Chill Chill Japan, an inbound travel information media platform for Thai visitors, provided cooperation for the survey conducted by ENJOY JAPAN Inc. from February 2 to February 28, 2026.

【2026 Survey on SNS and Web Media Contact for Thais】

Published Mar 30, 2026 7:00 PM ・ Updated Jun 17, 2026 7:06 AM ・ 3 min read ・ Source: PR TIMES

ENJOY JAPAN Inc. announced the results of its 2026 survey on SNS and web media contact among Thais. The survey revealed that while search engines are central for information gathering regarding inbound tourism to Japan, SNS platforms lead for product awareness and sharing.

To Whom It May Concern

April 1, 2026 ENJOY JAPAN Inc.

ENJOY JAPAN Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shiwei Qu; hereinafter "ENJOY JAPAN"), which provides overseas marketing support, conducted an online questionnaire survey targeting Thais (valid responses: 400 people; conducted from February 2 to February 28, 2026; target age: 10s to 50s).

This survey revealed that while search engines (Google) are central for information acquisition regarding inbound tourism to Japan, SNS (Facebook and TikTok) lead for product awareness and sharing.

Survey cooperation company: Chill Chill Japan (Inbound travel information media for Thais)

Demographics of Survey Respondents

Survey Content 【Question Items (Multiple Choice)】 Question 1. Experience visiting Japan (number of visits) Question 2. What is the most useful media for acquiring information when traveling overseas? Question 3. What is the most suitable media for discovering products? Question 4. What is the most suitable media for searching and comparing products? Question 5. What is the most suitable media for sharing products? Question 6. When purchasing products, are you actively willing to use coupons? *Answer in YES/NO format

We are releasing a portion of the survey results. When citing the released survey results and data, please clearly state "ENJOY JAPAN Inc. Survey." For results of other question items, please contact us at the inquiry desk.

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Source: PR TIMES
Category: Survey
Organizations: Chill Chill Japan

【2026 Survey on SNS and Web Media Contact for Thais】

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