Entercare Lab. to Officially Launch "Puyo Puyo Trainer," a "Brain Training e-Sports" for Care Facilities, on October 1, 2026; Information Sessions and Pre-orders Now Open

Entercare Lab. Inc. (Headquarters: Tokyo, CEO: Kei Takamaru, Entercare Lab.) announces that the "Puyo Puyo Trainer," a brain training game for care facilities, developed by a production committee established in February 2026 by four companies – Elecom Co., Ltd. (Headquarters: Chuo-ku, Osaka, President & CEO: Koichi Iwami, hereinafter "Elecom"), GLOE Inc. (Headquarters: Shinjuku-ku, Tokyo, Representatives: Yuya Yatada, Akihito Furusawa, TSE Growth: 9565, hereinafter "GLOE"), and Shochiku Broadcasting Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Hiroshi Ida, hereinafter "Shochiku Broadcasting") – will officially launch on October 1, 2026.

Prior to the official launch, online information sessions will be held eight times in July 2026 for care facilities, medical professionals, local governments, and pharmacies nationwide.

This service leverages the gameplay of the popular puzzle game "Puyo Puyo," developed by SEGA Corporation (Headquarters: Shinagawa-ku, Tokyo, President & COO: Shuji Utsumi, hereinafter "SEGA"), and is designed for easy use by the elderly and individuals with developmental disabilities, offering a "brain training e-sports" service for care facilities.

Puyo Puyo Trainer Logo

What is "Puyo Puyo Trainer"?

The production committee has optimized the popular falling-block puzzle game series "Puyo Puyo," developed by SEGA, for use in care and welfare settings.

"Puyo Puyo Trainer" is a subscription-based browser game developed for use in care and welfare facilities for recreation and brain training purposes.

With supervision from experts on UI, safety, and usability in care settings, it features a UI/UX design that allows anyone to play easily.

Three modes are planned: a single-player mode, a two-player mode, and a "Puyo Puyo Drill" mode, which is a puzzle-solving mode (similar to Shogi problems) where the sequence of falling Puyos is predetermined, requiring players to think through the strategy.

Game Selection Screen

Puyo Puyo for One

Example of a "Puyo Puyo Drill" problem

Features of "Puyo Puyo Trainer"

The UI is designed with consideration for users with disabilities, ensuring visibility and ease of understanding. The operability and difficulty are optimized to be accessible even for seniors who are not accustomed to traditional game controls.

Furthermore, the service supports continuous training utilization in facilities through the visualization of in-game play logs and score accumulation and trends.

Settings are designed with simple choices rather than extensive customization options, making them easier to understand and manage.

To accommodate individuals sensitive to bright lights, sounds, or overwhelming effects, the visual and audio presentation is kept subdued to avoid discomfort or pressure.

*This is one of the IP utilization casual games developed by the production committee for care facilities, licensed from SEGA's programming educational material "Puyo Puyo Programming" for some visual assets. SEGA is cooperating by granting permission for the "Puyo Puyo" IP and providing supervision.

Official Launch Outline (Planned)

Service Name: Puyo Puyo Trainer

Official Launch Date: October 1, 2026

Service Format: Browser-based subscription service

Sales Price (for up to 100 end-users): ¥3,000 per month (excluding tax), ¥30,000 per year (excluding tax)

Primary Target Audience: Care facilities, day service centers, after-school day services, employment support facilities, community activity support centers, etc.

*Additionally, plans are available for corporate and medical professional training, commercial facilities, restaurants, and internal corporate e-sports tournaments.

e-Sports Tournament and Promotional Event Deployments Planned

Following the official launch, e-sports tournaments for care facilities and experience booths at care and welfare exhibitions are planned.

The aim is to create a world where seniors can engage in "brain training that is enjoyable and sustainable," promoting the creation of a new standard for care recreation.

Furthermore, the committee is exploring the possibility of integration with community-based integrated care systems, in collaboration with local governments, pharmacies, and care providers.

Specifically, the production committee has formed the "Puyo Puyo Trainer Demonstration Collaboration Team" through an agreement with Yokosuka City, Kanagawa Prefecture, Sanjo City, Niigata Prefecture, and the Japan Federation of Pharmacy Proprietors' Associations.

With the cooperation of this team, use cases for local governments and pharmacies will be developed.

The game can also be enjoyed as a recreational game for communication building in commercial facilities, school education, promotional activities at insurance shops, internal e-sports tournaments, corporate CSR activities, and local government recreation.

Separate plans are available for e-sports tournaments. Those interested are encouraged to attend the introductory information sessions or contact us.

Service Information Sessions to be Held in July 2026 (8 Sessions Total)

Prior to the official sales, online information sessions will be held for social welfare corporations, companies, and local governments considering introducing the service to their facilities.

*Participation is not required to pre-register or purchase.

Information Session Overview

Format: Online (Zoom planned)

Target Audience: Care facility staff / Medical professionals / Local government officials / Welfare service providers / Pharmacy staff / Media representatives / Other corporations interested in adoption

Topics to be Covered:

Brief overview of the development background

Service overview

Explanation and demo of each mode

Pricing and application process

Q&A

Survey

Schedule (8 Sessions Total)

July 27, 2026 (Monday) 18:00-19:00

July 28, 2026 (Tuesday) 20:00-21:00

July 29, 2026 (Wednesday) 10:00-11:00

July 29, 2026 (Wednesday) 13:00-14:00

July 30, 2026 (Thursday) 10:00-11:00

July 30, 2026 (Thursday) 16:00-17:00

July 31, 2026 (Friday) 10:00-11:00

July 31, 2026 (Friday) 11:00-12:00

*All sessions will cover the same content.

〇 Participation Application Form

*Click here for the participation application URL. Please apply via this form.

https://docs.google.com/forms/d/e/1FAIpQLScmHDXv5bzbUs-YXro4vcLSfKjAHTXZISjrLZdIbs3D58-3QQ/viewform?usp=publish-editor

*This session is intended for corporate participants. Individual participation and participation by those whose purpose does not align with the event may be declined.

Pre-order and Pre-consultation Applications Now Open

We are now accepting applications for pre-orders and pre-consultations.

Companies that pre-order will receive guidance on the explanation documents and application procedures.

*This does not constitute a commitment or obligation to purchase, but rather an opportunity to provide information to businesses with a high intention to adopt.

During pre-consultations, we will discuss your purchase and adoption intentions, answer any questions you may have, and provide proposals.

〇 Pre-order and Pre-consultation Application Form

https://docs.google.com/forms/d/e/1FAIpQLSdh7vcYxwssig9O-inSclN2bvlUsAe7EXo6l37XE-FzLQy-LQ/viewform

*We regret to inform you that individual purchases are currently not accepted.

*Pre-orders and pre-consultations are available even if you do not attend the aforementioned information sessions.

We are also accepting registrations for a mailing list to receive the latest information after the release.

We will send you information on future updates, planned events, collaborations, and other news regarding "Puyo Puyo Trainer."

〇 Latest Information Mailing List

Please apply using the form below.

https://docs.google.com/forms/d/e/1FAIpQLSfgeiTz0mstW67pjLs5yUJx_RDCRhbMm5UZFBrl8AFPIt2yng/viewform?usp=publish-editor

*General individuals can also register for the latest information list.

*The frequency of distribution will be irregular.

Comment from Ishii

Yosuke Ishii, Representative Director, CMO/CCO, Physician, Entercare Lab. Inc.

Through many years of working with patients in home medical care and palliative care, I have developed a strong sense of crisis.

It is the possibility that the care and rehabilitation intended to support a sense of purpose in life may, conversely, strip people of their motivation and connection to society. Our goal is to transform the challenges of medical care and welfare through the power of "play," turning "places of care" into "playgrounds" where everyone can enjoy themselves. "Puyo Puyo Trainer" is the first step towards this social implementation. We aim to thoroughly verify it from a medical professional's perspective to foster natural communication, such as intergenerational "excitement" and "mutual teaching," going beyond mere brain training. Stepping beyond the role of directly providing care as a player, we will act as architects of social change, preventing isolation through the power of entertainment and creating new communities in care settings. We hope this product will become a new infrastructure for future care.

Yosuke Ishii (Quoted from: Ouchi no Shinryojo)

Future Prospects

Entercare Lab. aims to solve challenges in the care and medical fields and improve QOL by leveraging the power of games and entertainment.

Through "Puyo Puyo Trainer," we will promote the social implementation of new recreational experiences in care settings that are "fun," "sustainable," and "expected to be effective."

【About Entercare Lab. Inc.】

Entercare Lab. Inc. is a startup that develops educational, game, and digital healthcare services for care facilities, with the theme of "Care Welfare x Entertainment."

Experts from the medical, care, and entertainment fields collaborate to address challenges in care settings and create new experiential value.

【Inquiries Regarding Service Adoption and Products】

Puyo Puyo Trainer Production Committee Customer Support

MAIL: [email protected]

URL: https://puyo-puyo-trainer.jp/

【Other Inquiries Regarding This Matter】 Entercare Lab. Inc. Public Relations

MAIL: [email protected]

URL: https://entercare-lab.co.jp/#contact

【Company Profiles of Participating Companies】 Elecom Co., Ltd.

Founded in 1986, Elecom expanded its business scale with the advent of the PC boom. While primarily developing, manufacturing, and selling IT peripheral products, in recent years, the company has expanded into various fields beyond digital areas such as PCs and smartphones, including healthcare, gaming, kitchen appliances, beauty appliances, outdoor goods, pet appliances, and solution proposals, continuously growing by delivering unprecedented comfort and convenience.

Our stated purpose, "Better being," is the raison d'être of the Elecom Group. By pursuing better technology and quality, we aim to bring happiness to people worldwide and improve society. We strive for a better global environment and local communities, contributing to a sustainable society and environment. We will continue to pursue what we have cherished since our founding and achieve sustainable growth as the Elecom Group.

・Company Name: Elecom Co., Ltd.

・Head Office Location: Meijiyasuda Seimei Osaka Midosuji Building 9F, 4-1-1 Fushimi-cho, Chuo-ku, Osaka

・Established: May 1986

・Representative: Koichi Iwami, Director, President & CEO

・URL: https://www.elecom.co.jp/

Entercare Lab. Inc.

・Company Name: Entercare Lab. Inc.

・Location: 1-24-4 Arai, Nakano-ku, Tokyo

・Representative: Kei Takamaru, Representative Director

・URL: https://entercare-lab.co.jp/

・Business Activities: Research and development, business development support, and recreational sales in the care, medical, and welfare fields.

Shochiku Broadcasting Co., Ltd.

Established in 1992 as a satellite broadcasting operator. It operates the pay-per-view channels "Satellite Theater" and "Home Drama Channel," supplying programs to cable TV stations, SkyperfectTV, and IPTV nationwide. The company also engages in a wide range of video and entertainment businesses, including the production of original films and dramas, operation of workshops, and events. It also operates "Navitomo," a community site for seniors. Furthermore, through its investment in Aetas Co., Ltd., which operates "4Gamer.net," one of Japan's largest comprehensive game information sites, Shochiku Broadcasting is exploring new initiatives in the gaming sector.

・Company Name: Shochiku Broadcasting Co., Ltd.

・Location: 5F, Higashi Gekikan, 4-1-1 Tsukiji, Chuo-ku, Tokyo

・President: Hiroshi Ida, Representative Director

・URL: https://www.broadcasting.co.jp/sbc/

GLOE Inc.

Since its founding in 2015, at the dawn of e-sports, GLOE has been involved in all aspects of e-sports, including planning and operating events and tournaments, video production and distribution, promotion, casting, facility management, and consulting, as well as regional revitalization and new business creation utilizing e-sports. In February 2021, Wellplayed and Rizest merged. In May 2023, the vision was changed to "We are the GAMING LIFESTYLE Company." and the mission to "Make people and society HAPPY through gaming." In February 2024, the company name was changed from Wellplayed Rizest to GLOE.

By continuing to provide solutions, services, and products that align with people's lifestyles where gaming is commonplace, GLOE aims to contribute to the further development of the gaming and e-sports industries.

・Company Name: GLOE Inc.

・Location: Nishi-Shinjuku Prime Square 15F, 7-5-25 Nishi-Shinjuku, Shinjuku-ku, Tokyo

・Established: November 19, 2015

・Representatives: Yuya Yatada, Akihito Furusawa

・URL: https://gloe.jp

・Business Activities: Planning and production related to games and e-sports, tournament operation, production, consulting, promotion, facility management, etc.

<About "Puyo Puyo">

The "Puyo Puyo" series is an action puzzle game loved worldwide for over 30 years. The first "Puyo Puyo," released in 1991, was a huge hit with its simple and fun rule of connecting and clearing four or more Puyos of the same color, and its cast of unique characters. Since then, it has been developed on various platforms, including home video game consoles and smartphones, and continues to be played by generations. Furthermore, it has gained attention in the e-sports scene, where professional players compete as a title recognized by the Japan e-Sports Union (JESU), with intense matches taking place both domestically and internationally. In 2026, "Puyo Puyo," celebrating its 35th anniversary, will continue to deliver the fun of "big chains" to everyone!

The "Puyo Puyo" series has implemented features such as "Speed Adjustment" to control game speed during matches and "Handicap Settings" to adjust game difficulty for each player, working to implement functions that allow seniors and people with disabilities to play together enjoyably. The series has also actively supported activities aimed at promoting the health of seniors and tournaments at facilities for people with disabilities, as well as supporting intergenerational exchange events between seniors and young people, with "Puyo Puyo" pro players participating as instructors, demonstrating contributions to local communities centered around e-sports. Following its adoption at a pre-event for "Nenrinピック Aigao no Ehime 2023" (National Sports Festival for the Elderly), the implementation of events for seniors has been expanding nationwide.