Rubbermaid's "Brute Container," Chosen by Specialty Coffee Roasters, to be Exhibited. ERECTA to Exhibit at "CAFERES JAPAN 2026"

ERECTA Co., Ltd. (Meguro-ku, Tokyo) will exhibit at "CAFERES JAPAN 2026," to be held from August 4 (Tue) to 6 (Thu), 2026, at Tokyo Big Sight.

CAFERES JAPAN is Japan's largest specialized trade show, bringing together products and services related to the cafe, bakery, and sweets industries. At the ERECTA booth, we will showcase Rubbermaid products, supported by professionals worldwide, as well as products that contribute to operational efficiency and hygiene management in stores.

The featured product this time is Rubbermaid's "Brute Container."

Rubbermaid "Brute Container"

The Brute Container is a commercial-grade container that combines high durability and hygiene, used in food manufacturing sites and kitchens worldwide. In Japan, it is adopted by many specialty coffee roasters.

It has long been supported as a tool that enhances daily work efficiency while maintaining quality, for tasks such as storing and transporting coffee beans and temporary storage after roasting, and has become established in the field as a "tool that lasts."

ERECTA visits actual roasteries to cover and share examples of Brute Container usage. At "Rokumei Coffee," a specialty coffee roastery in Nara Prefecture, the Brute Container is used for storing and transporting roasted beans and has been used for many years as a tool supporting their commitment to quality.

Examples at Rokumei CoffeeExamples at Rokumei CoffeeExamples at Rokumei Coffee

Furthermore, it is also used in various food service industry settings, such as at "Bon Pizza," a popular pizza restaurant in Okayama Prefecture, where it is used for storing and transporting flour.

Examples at Bon PizzaExamples at Bon PizzaExamples at Bon Pizza

At the exhibition, in addition to the Brute Container, we will introduce products useful for store development and back-office efficiency, such as the Brute Tote Box, Microfiber Cleaning System, and ERECTA Shelf Basic Series Vintage Edition.

Exhibition Overview

Exhibition Name: CAFERES JAPAN 2026

Dates: August 4 (Tue) - 6 (Thu), 2026, 10:00 - 17:00

Venue: Tokyo Big Sight, South Exhibition Hall

ERECTA Booth: South Hall 1, S6-14

Exhibition Details

https://www.erecta.co.jp/media/exhibition/caferes2026

About ERECTA Co., Ltd.

As a unique and original company, ERECTA continues to support professionals in various industries with its many products, including wire shelving.

【Company Profile】

Company Name: ERECTA Co., Ltd.

Head Office Location: Nakameguro GT Tower 14F, 2-1-1 Nakameguro, Meguro-ku, Tokyo

Representative Director: Tsukasasa Yanagiya

Established: 1966

https://www.erecta.co.jp