ESCRIT's Original Dress Brand 'PRIMACARA' Announces 'Oval Collection,' Original Rental Jewelry in Collaboration with Ethical Jewelry Brand 'HASUNA'

▲ Wearing the Oval Tiara and Oval Earrings (Short)

ESCRIT Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Morihiro Shibuya; TSE Standard/Securities Code: 2196; hereinafter "ESCRIT"), a company primarily engaged in the planning and operation of weddings and receptions, released the "Oval Collection," an original rental jewelry line from its dress brand "PRIMACARA," on March 14, 2026.

ESCRIT has been committed to improving customer satisfaction through one-stop services provided by staff who are intimately familiar with their venues, by internalizing wedding-related content.

PRIMACARA, one of ESCRIT's core brands, was launched in 2009 and has since expanded to 14 locations nationwide as a venue-exclusive dress salon. While strengthening its branding, it helps brides and grooms find their "dress of destiny" for their wedding day.

In this collaboration with the ethical jewelry brand "HASUNA," we have created original rental jewelry using Akoya pearls and natural diamonds.

Following the previously announced "Leaf Collection," this "Oval Collection" introduces three types of items: a tiara, short earrings, and long earrings.

"Oval Collection"

May this day of celebration be wrapped in overflowing light.

This jewelry collection, consisting of a tiara and earrings, expresses the scene of light showering down upon the couple to celebrate their eternal happiness.

The base, which represents the spread of dazzling light through geometric oval motifs, is luxuriously adorned with diamonds that emit a timeless sparkle, complemented by the soft and elegant luster of Akoya pearls.

Similar to the "Leaf Collection," the base features milgrain (a decorative technique of continuous small beads). The design of the continuous beads embodies the wish for "eternity."

The newly created tiara in the "Oval Collection" features a design that elegantly balances oval motifs woven from curves and straight lines, incorporating openwork to create a sense of space.

With 247 melee diamonds adorning the motifs and Akoya pearls placed at the tips, it creates an exceptional presence that combines both grace and glamour.

▲ Wearing the Oval Earrings (Short)