Mokatsu Project Launches Limited-Time Algae Lifestyle Event! Introducing the New Habit of 'One Algae a Day'

The Mokatsu Project Secretariat announces the launch of a limited-time pop-up event themed around 'Mokatsu' (Algae Lifestyle) at Kitasenju Marui from Wednesday, July 29, 2026, to Tuesday, August 4, 2026.

This event will introduce the new daily habit of 'One Algae a Day' (Ichi-nichi Ichi-mo), showcasing how seaweed such as kelp and wakame, as well as microalgae like chlorella and Euglena, can be easily incorporated into everyday meals through a range of products.

Event Highlights

At the venue, visitors will experience accessible and enjoyable algae lifestyle activities centered on the theme of 'One Algae a Day!'

＜Taste-Based Introduction to Algae Lifestyle＞

A tasting corner will offer sample menus designed for easy integration into daily life.

By presenting convenient and readily available ways to consume algae, the event aims to inspire attendees with the thought, 'I can actually do this.'

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＜Special Sale: Mokatsu Lucky Bag＞

An exclusive event-only product set, the 'Mobukuro' (Algae Bag), will be available for purchase at the venue.

This cost-effective set makes it easy to adopt the 'One Algae a Day' habit—don’t miss your chance to try it!

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Event Details

・Dates: July 29 (Wed) – August 4 (Tue), 2026

・Location: Calendarium 3, 2F, Kitasenju Marui

・Hours: 10:00–20:00

About 'Mokatsu' and the Mokatsu Project

'Mokatsu' (Algae Lifestyle) is an initiative promoting the inclusion of seaweed and microalgae in daily diets to support a healthy and sustainable lifestyle.

Official Character: Mogumo

Beyond familiar seaweeds like wakame and kombu, the project highlights microalgae such as Euglena and chlorella, emphasizing their nutritional benefits and potential as part of a new dietary trend.

The Mokatsu Project is a cross-industry collaboration currently involving 13 companies, including food manufacturers, retailers, and research institutions, all working together to promote the appeal of algae and create new value.

This event is part of that initiative, designed to allow the public to easily experience and engage with algae-based lifestyles.