Everyday Gold Rush, a recycle shop operated by Toyo Co., Ltd. (Headquarters: Okegawa, Saitama; Representative: Hideo Nakamura), announced the 'Monthly Memory Assessment Grand Prize' for May on June 11, selecting the best item from all acquisitions made between May 1 and May 31.

[What is 'Memory Assessment'?] Launched in October 2014, this proprietary appraisal service involves listening to customers' stories about their items during the purchase process. Beyond regular market appraisal, an additional 'memory appraisal value' is granted. The assessment is conducted face-to-face by a dedicated 'memory appraiser.'

[Case Example] One such case involved a tourmaline necklace received from the wife of the president of a factory where the customer's husband worked, symbolizing a deep bond of over 50 years.

[Gold Rush Strengths] 1. Memory Assessment (Considering emotional value) 2. Face-to-face Assessment (Ensuring transparency) 3. Community-based (39 years of operation in Saitama) 4. Expertise (Jewelry, luxury items, etc.)

The company operates 8 stores within Saitama Prefecture.

FACT BOX

  • Source: PR TIMES
  • Category: Event