[FanGrowth Case Study] SATORI Inc. Increases Lead Generation by 130% YoY

'FanGrowth,' a tool provided by Excite Japan that enables anyone to conduct revenue-generating webinars with high reproducibility, has been implemented by SATORI Inc.

Background: - Webinar operational tasks across different phases were putting a heavy workload on staff. - Organizational changes made it difficult to maintain or expand webinar frequency with existing inefficient operations. - A 'double registration' issue during signup and viewing caused concerns about degraded user experience.

Results: - Lead Generation: 130% increase year-on-year. - Operations: Streamlined webinar office management to effectively one person. - Frequency: Increased from 2.3 to 3.7 sessions per month (approx. 1.6x). - Data Integration: Visualized viewing logs enabled smooth data transfer to inside sales.

SATORI Inc. develops and provides the domestic MA tool 'SATORI.' By introducing FanGrowth, they achieved all-in-one management from task assignment to data integration, significantly boosting productivity.