EXIDEA Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuma Ogawa), which provides category branding that achieves 'first-of-mind' recall in the market, announces its participation as a speaker at the 'Japan's Most Severe Sales Summit, Speaking with Numbers,' to be held on Thursday, April 16, 2026.

At this event, where 5 guest speakers, 13 presenting companies, and a total of 18 industry top runners will gather, EXIDEA will explain its expertise in 'Brand SEO Strategy,' focusing on how to change the quality of inquiries and maximize sales efficiency.

Event details here

Background of EXIDEA's Presentation With the penetration of data marketing, the increase in channels, and the transformation of search behavior by AI, traditional SEO aimed at 'ranking high' has reached a turning point. Similarly, web advertising measures, where CPA continues to soar, are merely generating low-quality leads that do not justify the cost, exhausting sales teams.

At this event, which is based on the concept of 'Zero spiritualism. Everything is spoken with numbers,' EXIDEA will tackle the theme of lead quality, which is the interface between marketing and sales. We will propose the concept of 'Brand SEO Strategy,' which attracts customers who correctly understand the value of their own company, based on quantitative improvement examples.

Content of the Presentation Session Traditional SEO measures and web advertising, which often focus on improving search rankings and lose sight of the essence, lead to the generation of low-quality leads, resulting in unnecessary business negotiations and increased nurturing efforts.

In EXIDEA's session, we will systematically explain 'Brand SEO Strategy' as an approach to fundamentally solve these problems. We will share specific strategies and practical methods for acquiring high-conversion leads, starting from a deep understanding and empathy for one's own brand.

<Session Overview> Title: Inquiry Quality Changes! The New Common Sense of Lead Acquisition 'Brand SEO Strategy' Presentation Time: Thursday, April 16, 2026, 17:50 - 18:10

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